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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Kemitraan Masyarakat
Barnabas Kevin Keli
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health

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Analisis SWOT Untuk Pengembangan Strategi Bisnis UMKM Oleh-Oleh Berbasis Tenun Ikat di Toko Jayabaru Maumere Emilianus Eo Kutu Goo; Noventus Sodi; Theresia Yunita; Chatarina Elvinda; Maria Novita Sari; Barnabas Kevin Keli; Petrus Viktorius Nong Viki Keitimu
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2644

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economic development, particularly in developing products based on local wisdom. Toko Jayabaru is an MSME that markets Maumere's signature souvenirs made from traditional ikat woven fabric, facing various challenges and opportunities amid business and tourism dynamics. This study aims to identify internal and external factors affecting Toko Jayabaru's performance and formulate appropriate business development strategies through SWOT analysis. The research employs a qualitative descriptive approach with data collection through in-depth interviews with the owner and management of Toko Jayabaru. Data analysis uses the SWOT framework (Strengths, Weaknesses, Opportunities, Threats) to identify the business's strategic position and formulate alternative development strategies. Toko Jayabaru's main strengths lie in strong local cultural identity, authentic product quality, and adequate business experience. Weaknesses include limited digital marketing, restricted production capacity, and lack of derivative product variations. Opportunities encompass Flores tourism sector growth, increasing interest in local products, and potential strategic collaborations. Main threats are competition from similar products, influx of imitation products, and dependence on tourism sector fluctuations. Recommended development strategies include strengthening branding through storytelling, diversifying woven derivative products, optimizing digital marketing, strategic collaboration with tourism stakeholders, enhancing human resource capacity, and implementing customer loyalty programs. Implementation of these strategies is expected to increase MSME competitiveness while preserving Maumere's local culture.
Hubungan Antara Kepemimpinan Transformasional dan Iklim Komunikasi : Studi Kasus Dinas Perikanan Kabupaten Sikka Fadila Fadila; Maria Rosa Dalima; Mikaela Glengan; Mikael Anjelo; Barnabas Kevin Keli
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5415

Abstract

This study aims to analyze the relationship between transformational leadership and communication climate at the Sikka Regency Fisheries Service. Transformational leadership is seen as a leadership style capable of providing inspiration, motivation, exemplary behavior, and support for employee innovation. Meanwhile, organizational communication climate reflects employees' shared perceptions regarding the quality of internal communication, including support, trust, openness, and clarity of work goals. This study used a descriptive qualitative method with in-depth interviews with Fisheries Service employees. The results showed that transformational leadership was implemented quite well by the service leaders, as evidenced by exemplary behavior, inspiring motivation, individual attention, and encouragement to innovate. The organizational communication climate was also in the good category—marked by support among employees, trust in superiors, information transparency, and clear performance goals. The findings indicate a positive relationship where increasing the quality of transformational leadership strengthens the organizational communication climate. This study suggests the need for improvements in the distribution of technical information and strengthening two-way communication spaces.
Co-Authors Chatarina Elvinda Emilianus Eo Kutu Goo Fadila Fadila Maria Novita Sari Maria Rosa Dalima Mikael Anjelo Mikaela Glengan Noventus Sodi Petrus Viktorius Nong Viki Keitimu Theresia Yunita