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Converage and Broadcast Media Functions : Advertising Media, Entertainment Media, Information Media, Service Media Winda Kustiawan; Tri Andini; Dermawan Wijaya Harahap; Adelia Hasibuan; Khairil Anzar; Sahlan Habibi Siregar
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.1940

Abstract

Broadcast media encompassing television, radio, public broadcasting, and digital platforms plays a central and increasingly significant role within the sphere of contemporary societal life. The content presented, particularly in the form of advertising, entertainment, information, and public services, possesses the capability to transform the way individuals access knowledge, consume leisure, and utilize public facilities. This paper aims to elaborate upon and describe these four essential functions of broadcast media, analyze their implications, and delineate the interconnection and functional integration of media amidst the progress of the digital era. In the digital age, these four media functions no longer operate in isolation (siloism) but tend to integrate with one another through the mechanism of convergence within a single platform ecosystem, as evidenced by platforms such as YouTube or TikTok. This convergence facilitates simultaneous and streamlined access for the public to a diverse range of needs. Consequently, this integration necessitates the strengthening of digital literacy among the audience to enable critical content filtering and the mitigation of potential negative impacts. A comprehensive understanding of broadcast media functions constitutes an essential prerequisite for ensuring their optimal utilization for the public good and supporting national development.
Analisis Pengaruh Atas Pemahaman Riba Terhadap Menabung Di Bank Konvensional Bagi Para Mahasiswa UINSU Efrida Rahma Sari Siregar; Adelia Hasibuan; Rizqa Amelia
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i2.774

Abstract

Financial institutions appear in the economy when money has become a medium of exchange for buying and selling. Initially, this institution only served as a connecting vessel for buying and selling transactions. Then came the usury system. This study aims to determine whether the influence of student knowledge about usury can affect the intention to save in conventional banks at the State Islamic University of North Sumatra. The researcher uses a qualitative method with a descriptive approach in which the researcher uses field research by interviewing 10 informants, namely students at the State Islamic University of North Sumatra who have savings at conventional bank ATMs and Islamic banks. Because what we know is that students, especially UINSU students, must have learned about usury. However, in reality in the field, almost all student respondents definitely use conventional banks, which means they are indifferent to the law of usury. Therefore, the researchers concluded that students only need to learn more about usury and apply it to everyday life. Keywords: Financial institutions appear in the economy when money has become a medium of exchange for buying and selling. Initially, this institution only served as a connecting vessel for buying and selling transactions. Then came the usury system. This study aims to determine whether the influence of student knowledge about usury can affect the intention to save in conventional banks at the State Islamic University of North Sumatra. The researcher uses a qualitative method with a descriptive approach in which the researcher uses field research by interviewing 10 informants, namely students at the State Islamic University of North Sumatra who have savings at conventional bank ATMs and Islamic banks. Because what we know is that students, especially UINSU students, must have learned about usury. However, in reality in the field, almost all student respondents definitely use conventional banks, which means they are indifferent to the law of usury. Therefore, the researchers concluded that students only need to learn more about usury and apply it to everyday life.