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Framing TOWS as Marketing Strategy Determiner of Medical Equipment in PT. Tawada Healthcare Jakarta Indonesia Asari, Asari; Puspitaloka Mahadewi, Erlina; Marti Ayu, Ira; Shorayasari, Susi
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.640

Abstract

The present study reports the comprehensive framing study around healthcare marketing stategy, inside the era of globalization has led to intense competition in various industrial fields, including the medical equipment in healthcare industry. PT. Tawada Healthcare was founded in 1999 with the aim of becoming the most integrated, reliable and customer-based healthcare provider in Indonesia. Over the years the company added a variety of different brands and products to its portfolio to serve a wider customer base, the company focused on providing the best customer experience and offering the highest quality products to customers in Indonesia. currently represents 20 major international principals and has a network to market its products throughout the country, covering provinces and major cities. It has 13 branches including its head office in Jakarta. The decline in sales of orthopedic implant medical devices at PT. Tawada Healthcare Jakarta in 2020 due to the pandemic impact of 41% of the total sales target of orthopedic implants in 2020 of 120,000,000,000 IDR. The cause of the decline in sales of orthopedic implant medical devices at PT. Tawada Healthcare is the rise of competitors of similar orthopedic implant medical device companies. The covid19 pandemic that hit the world, including Indonesia, resulted in a decrease in the budget for the procurement of orthopedic implant medical devices from the government because the budget was allocated for handling the covid19 pandemic and the decreasing demand for orthopedic implant medical devices from users due to the covid19 pandemic. This study aims to provide an overview of the TOWS (threat, opportunity, weakness and strength) method approach as an alternative solution and determine the strategy for selling medical devices at PT. Tawada Healthcare in 2021-2022.
Medication Compliance Analysis in Pulmonary Tuberculosis Patients at Bekasi Jaya Health Center Indonesia Rindy Al Fitry, Zulfa; Puspitaloka Mahadewi, Erlina; Heryana, Ade; Marti Ayu, Ira
International Journal of Health and Pharmaceutical (IJHP) Vol. 2 No. 3 (2022): August 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.677 KB) | DOI: 10.51601/ijhp.v2i3.51

Abstract

Tuberculosis is an infectious disease caused by the bacterium mycobacterium tuberculosis. Compliance with taking medication is a key factor in the success of tuberculosis treatment. Medication non-adherence can increase the risk of treatment failure and relapse, and is considered one of the most important causes of drug resistance. Compliance with taking medication is the patient's actions related to patient compliance in the process of taking routine drugs and consuming routine drugs during the intensive and advanced stages of treatment as determined. Based on observations by distributing questionnaires at the Bekasi Jaya Health Center Indonesia in January to October 2021 for patient compliance, the results obtained were 62% obedient and about 38% of patients were not compliant in taking medication. The purpose of this study was to determine the analysis of drug adherence in pulmonary tuberculosis patients at the Bekasi Jaya Health Center. This study uses a descriptive quantitative research methodology with a cross sectional research design. The sample in this study is the total population of 37 people, and conducted by filling out a questionnaire by the patient. Data analysis was performed with Univariate and Bivariate analysis. The results of the univariate analysis in this study showed that the highest proportion of respondents who had higher education was 65%, respondents who did not work were 65%, good knowledge was 65%, the availability of health facilities and facilities of respondents who said complete was 65%, access to health services was 68% of respondents stated that it was not difficult, 86.5% of their family support was good, 68% of health workers' support was good. This study also found the results of bivariate analysis that there was a relationship between educational status (p = 0.039; PR = 2.46; 95% CI = 1.089-5.563), medication adherence (p = 0.039; QR = 2.46; 95% CI = 1.09-5.56), availability of health facilities and facilities (p = 0.039 ; QR = 2.46 ; 95% CI = 1.09 – 5.56), access to health services (p = 0.006 ; QR = 3.32; 95% CI = 1.46-7.85), family support (p = 0.039; QR = 2.46; 95% CI = 1.09 – 5.56), and support from health workers (p = 0.027 ; QR = 2.78 ; 95% CI = 1.24 – 6.21) with medication adherence. In addition, the study also found that there was no relationship between work status and medication adherence (p = 1,000; PR = 0.97; 95% CI = 0.42–2.3). The proportion of family support for tuberculosis patients was dominated, because of this, it is necessary to make efforts to increase public awareness of the working area of the health centerabout the importance of medication adherence in tuberculosis patients. The more active health workers and other related sectors, can increase the rate of adherence to taking medication for pulmonary tuberculosis patients in the work environment at Bekasi Jaya Health Center, Indonesia.