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All Journal Jurnal AbdiMas Nusa Mandiri Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Mutawakkil, Ahmad
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Integrasi Model Komunikasi Transmisi dan Ritual sebagai Strategi Komunikasi Pelestarian Nilai-Nilai Budaya dalam Tradisi Bakaua Adat Nihayati, Arina; Putri, Windi Mahendra; Farikhah, Jihan Amirotul; Maturohmah, Nila Hoti; Mutawakkil, Ahmad; Yunita, Trima; Peto Molie, Candra Irawan
Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 22 No. 2 (2025): Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Institute of Social and Political Science Jakarta (Institut Ilmu Sosial dan Ilmu Politik Jakarta - IISIP Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36451/jisip.v22i2.399

Abstract

Pelestarian tradisi lokal khusunya bagi generasi muda merupakan permasalahan karena merekatelah terpapar nilai-nilai modern dan media digital. Salah satu upaya pelestarian tradisi lokal ialahpelestarian nilai-nilai tradisi Bakaua Adat di Perkampungan Adat Nagari Sijunjung, Sumatera Barat,Indonesia. Untuk memastikan keberlanjutan nilai-nilai tradisi lokal bagi generasi muda, diperlukanstrategi komunikasi budaya yang efektif. Penelitian ini bertujuan mengevaluasi bagaimana strategiyang digunakan aktor komunikasi adat dalam menyampaikan pesan nilai budaya masyarakat,terutama generasi muda. Evaluasi terhadap strategi tersebut berlandaskan kerangka teoritisyang mengintegrasikan model komunikasi transmisi dan ritual. Metode yang digunakan berbasispendekatan kualitatif dengan teknik pengumpulan data focus group discussion serta wawancaramendalam. Hasilnya menunjukkan bahwa strategi komunikasi yang digunakan masih menggunakancara tradisional melalui peran ninik mamak, narasi simbolik, dan partisipasi dalam ritual masihdominan, sehingga belum sepenuhnya mampu menjangkau kalangan generasi muda. Implikasinyauntuk meningkatkan efektivitas pelestarian bagi sasaran generasi muda diperlukan komunikasibudaya berbasis teknologi yang mengintegrasikan model komuniasi transmisi dan ritual.
PEMBERDAYAAN NILAI BUDAYA DAN KONSERVASI LEWAT PERMAINAN KOMODO TANGGA DI PULAU RINCA Hidayat, Arif; Arfah, Muh; Mutawakkil, Ahmad; Parsi, Muhammad Jeffry; Limbong, Idem Sari; Maharani, Mega Adhwa
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 1 (2026): Periode Januari 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i1.7288

Abstract

Educational games are one of the most effective innovative learning strategies for building students' understanding and awareness of cultural and environmental issues. This article discusses the representation of cultural values and conservation in Komodo Tangga, an ethnopedagogical educational game developed for elementary school students on Rinca Island, West Manggarai, East Nusa Tenggara. The purpose of this activity is to increase children's understanding of the importance of Komodo dragon (Varanus komodoensis) conservation, introduce local cultural values, and instill environmentally friendly behavior through a participatory and contextual approach. The implementation method consists of three stages: preparation, implementation, and evaluation. The activities included field observations, interviews with school partners, game trials, student pre-tests and post-tests, as well as discussion and reflection sessions with teachers and local facilitators. The evaluation results showed a significant increase in student understanding after the implementation of the Komodo Tangga game, as indicated by an increase in the average pre-test score from 54.2 to 82.5 on the post-test, covering aspects of local cultural knowledge and understanding of Komodo conservation. These findings confirm that the ethnopedagogical approach through local game media can be a community-based education model that is worth developing in other conservation areas in Indonesia. This game also has the potential to serve as a tool for cultural and environmental diplomacy to support sustainable educational tourism in the Komodo National Park area.
Co-Authors Arfah, Muh Arif Hidayat Farikhah, Jihan Amirotul Limbong, Idem Sari Maharani, Mega Adhwa Maturohmah, Nila Hoti Nihayati, Arina Parsi, Muhammad Jeffry Peto Molie, Candra Irawan Putri, Windi Mahendra Yunita, Trima