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All Journal Prosiding Seminar Nasional Teknoka Bubungan Tinggi: Jurnal Pengabdian Masyarakat
Wicaksono, Wilibrodus Megandika
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Penerapan E-Commerce untuk Pemasaran Pertanian: Evaluasi Usability, Pengalaman Pengguna, dan Dampak Positif "Gawosa Shop" Mahendra, Christy; Lianawati, Yosita; Wicaksono, Wilibrodus Megandika; Wijaya, Jonathan Briant; Santosa, Agnes Florentina; Kinanti, Maria Putri
Prosiding Seminar Nasional Teknoka Vol 10 (2025): Proceeding of TEKNOKA National Seminar - 10
Publisher : Fakultas Teknik, Universitas Muhammadiyah Prof. Dr. Hamka, Jakarta

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Abstract

Farmers in Gumiwang Village face significant challenges in marketing their harvests. To address this issue, the "Gawosa Shop" e-commerce platform was developed. This study evaluates the platform's usability, user experience (UX), and its impact on sales. Interface testing using the System Usability Scale (SUS) yielded an average score of 83.92, which is categorized as "Excellent." User Experience Questionnaire (UEQ) testing, which assessed six components (Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty), showed results ranging from Good to Excellent. During the implementation period from October 1 to November 5, 2025, Gawosa Shop successfully increased revenue by 21.2% and the total number of orders by 116.7%. These findings indicate that Gawosa Shop is effective, well-received by its users, and provides a positive economic impact for the farmers in Gumiwang Village.
Digital Transformation of Myna Gawosa Fisheries MSMEs: AOV Analysis and Sales Improvement Strategies Post E-Commerce Implementation Mahendra, Christy; Lianawati, Yosita; Wicaksono, Wilibrodus Megandika; Wijaya, Jonathan Briant; Santosa, Agnes Florentina; Kinanti, Maria Putri
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 8, No 1 (2026): FEBRUARY 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v8i1.17071

Abstract

This report presents an analysis of e-commerce performance as a result of the community service program (Pengabdian Masyarakat/PkM) at the Myna Gawosa Fish Cultivators Group (Pokdakan), Banjarnegara. The objective of this community service program is to address the limitations of conventional marketing through the implementation of e-commerce-based digital marketing technology to expand market reach and improve the welfare of fish farmers. The PkM implementation method is carried out in stages, including program socialization, digital literacy and content creation training, e-commerce technology application, as well as mentoring and periodic evaluation. The target of the PkM activities is the Myna Gawosa Farmers Group, which cultivates ornamental and consumption fish. Overall, the digital platform shows a positive impact on business volume: Total Revenue grew significantly by 36.8%, driven by a sharp increase in the Number of Orders by 120.0%. However, this success is offset by a drastic decrease in the Average Order Value (AOV) by -37.8%. In conclusion, the business successfully drove transaction volume but faces three major strategic issues: daily revenue volatility, declining AOV, and a customer base that is too small. Strategic recommendations include the development of upselling and cross-selling techniques, as well as more intensive digital marketing campaigns for acquiring new customers.
Co-Authors Kinanti, Maria Putri mahendra, christy Santosa, Agnes Florentina Wijaya, Jonathan Briant Yosita Lianawati