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All Journal Prosiding Seminar Nasional Teknoka JoET
Wijaya, Jonathan Briant
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering

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Penerapan E-Commerce untuk Pemasaran Pertanian: Evaluasi Usability, Pengalaman Pengguna, dan Dampak Positif "Gawosa Shop" Mahendra, Christy; Lianawati, Yosita; Wicaksono, Wilibrodus Megandika; Wijaya, Jonathan Briant; Santosa, Agnes Florentina; Kinanti, Maria Putri
Prosiding Seminar Nasional Teknoka Vol 10 (2025): Proceeding of TEKNOKA National Seminar - 10
Publisher : Fakultas Teknik, Universitas Muhammadiyah Prof. Dr. Hamka, Jakarta

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Abstract

Farmers in Gumiwang Village face significant challenges in marketing their harvests. To address this issue, the "Gawosa Shop" e-commerce platform was developed. This study evaluates the platform's usability, user experience (UX), and its impact on sales. Interface testing using the System Usability Scale (SUS) yielded an average score of 83.92, which is categorized as "Excellent." User Experience Questionnaire (UEQ) testing, which assessed six components (Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty), showed results ranging from Good to Excellent. During the implementation period from October 1 to November 5, 2025, Gawosa Shop successfully increased revenue by 21.2% and the total number of orders by 116.7%. These findings indicate that Gawosa Shop is effective, well-received by its users, and provides a positive economic impact for the farmers in Gumiwang Village.
Rancang Bangun UI/UX Aplikasi Pemesanan Makanan “JoSsy” Berbasis Mobile dengan Design Thinking dan Evaluasi System Usability Scale (SUS) Wijaya, Jonathan Briant; Lianawati, Yosita; Widiastuti, Rosalina Yani; Wibowo, Adhi
Journal of Entrepreneurship & Technopreneurship Vol. 2 No. 2 (2026): Januari
Publisher : STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/joet.v2i2.1430

Abstract

The rapid growth of online food ordering services requires UI/UX designs that are easy to learn, efficient, and consistent—especially at high-value user journeys such as checkout and payment. This study aims to design the UI/UX of a mobile-based food ordering and delivery application, JoSsy, using the Design Thinking approach consisting of Empathize, Define, Ideate, Prototype, and Testing. The design process produced a structured user flow, wireframes, and a high-fidelity interactive prototype built in Figma, covering key features including login, menu browsing/selection, cart, checkout, payment, and delivery tracking. Usability was evaluated using the System Usability Scale (SUS) to obtain a quantitative measure of user acceptance. Based on an initial pilot (n=10) using sample/pilot data, the prototype achieved an average SUS score of 84.75, categorized as Acceptable, indicating that the proposed UI/UX is well-received and suitable as a foundation for further implementation and development.
Co-Authors Adhi Wibowo Kinanti, Maria Putri mahendra, christy Santosa, Agnes Florentina Wicaksono, Wilibrodus Megandika Widiastuti, Rosalina Yani Yosita Lianawati