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All Journal Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi
Diana, Winna Wira
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Communication Strategy of Tax Officersin Increasing Tax Compliance of Food and Beverage PBJT Taxpayers in Pondokgede District Diana, Winna Wira; Supriyatno, Budi; Hakim, Azis
Dinasti International Journal of Management Science Vol. 7 No. 2 (2025): Dinasti International Journal of Management Science (November - December 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i2.5901

Abstract

This study aims to analyze the communication strategies used by tax officials to improve taxpayer compliance with the Certain Goods and Services Tax (PBJT) in the food and beverage sector in Pondok Gede District, Bekasi City. This study is driven by low tax compliance, despite the culinary sector's significant potential for Regional Original Revenue (PAD). The methodology employed in this study is qualitative with an interpretive approach, including in-depth interviews with the Head of the Tax and Retribution Unit (UPTD) in the Pondokgede area and several taxpayers. The analysis utilizes Cutlip, Center, and Broom's (2016) public communication strategy theory, which emphasizes the importance of strategic communication planning in fostering reciprocal relationships between public organizations and the public. Furthermore, this study relies on public service theory, which emphasizes empathetic communication and transparency as essential elements in public services focused on public satisfaction. The results of this study indicate that communication strategies play a central role in fostering awareness and trust among taxpayers. Three main approaches were used: a humanistic-interpersonal approach that emphasizes empathy and direct communication; a participatory approach that involves taxpayers in outreach activities; and a digital-adaptive approach through the use of social media and online platforms. The conclusion of this study indicates that improving tax compliance depends not only on fiscal policies or sanctions, but also on the quality of public communication that is educational, persuasive, and sustainable. Clear, open, and empathetic communication can build trust and motivate the public to actively participate in paying taxes as a contribution to regional development.
Implementasi Penggunaan Aplikasi E-Kir Kota Bekasi Dalam Peningkatan Efektivitas Pelayanan Publik di Dinas Perhubungan Kota Bekasi Diana, Winna Wira; Iwan Kurniawan Subagja; Azis Hakim
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6716

Abstract

Perkembangan teknologi informasi telah mendorong pemerintah daerah untuk memperkenalkan inovasi guna meningkatkan efisiensi serta keterbukaan dalam pelayanan publik. Salah satu contoh inovasi ini adalah penggunaan aplikasi E-KIR oleh Dinas Perhubungan Kota Bekasi sebagai sistem digital untuk uji kendaraan bermotor. Penelitian ini berfokus pada evaluasi pelaksanaan kebijakan E-KIR dengan menerapkan teori George C. Edwards III, yang meliputi empat elemen: komunikasi, sumber daya, disposisi pelaksana, dan struktur birokrasi. Metode yang diterapkan dalam penelitian ini adalah deskriptif kualitatif melalui wawancara, observasi, dan analisis dokumen. Hasil dari penelitian menunjukkan bahwa E-KIR memberikan efek positif dengan mempercepat proses administrasi dan mengurangi jumlah antrian. Namun, ada beberapa masalah terkait dengan komunikasi dan infrastruktur digital. Oleh sebab itu, disarankan agar pemerintah meningkatkan sosialisasi, memperbaiki infrastruktur, serta memperkuat koordinasi antar sektor untuk mendukung keberlanjutan transformasi digital.
Co-Authors Azis Hakim Budi Supriyatno Iwan Kurniawan Subagja