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All Journal Journal of Social And Economics Research International Journal of Economics and Management Research
Daniel Teguh
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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STRATEGI PENGEMBANGAN BISNIS DISTRIBUSI PT SARI MAKMUR SANJAYA Daniel Teguh; Masine Slahanti
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1077

Abstract

PT. Sari Makmur Sanjaya (SMS) merupakan perusahaan distribusi makanan dan minuman yang menghadapi persaingan ketat di pasar, dengan tantangan keterbatasan ruang gudang dan fluktuasi harga bahan baku. Tujuan penelitian ini adalah untuk merumuskan strategi bisnis yang dapat meningkatkan daya saing perusahaan melalui analisis SWOT dan TOWS. Desain penelitian yang digunakan adalah kualitatif dengan wawancara mendalam kepada lima informan yang terdiri dari pemilik dan karyawan PT. SMS. Metode analisis data yang digunakan adalah matriks TOWS untuk mengidentifikasi strategi yang tepat berdasarkan faktor internal dan eksternal perusahaan. Hasil penelitian menunjukkan bahwa PT. SMS memiliki kekuatan pada jaringan pelanggan yang luas dan pengendalian mutu yang ketat. Namun, perusahaan perlu mengatasi kelemahan seperti keterbatasan ruang gudang dan kebutuhan akan adopsi teknologi dalam operasional. Peluang besar ada dalam pengembangan produk berkualitas tinggi dan pemanfaatan platform digital, sementara ancaman dari pesaing dan fluktuasi harga bahan baku memerlukan perhatian khusus. Implikasi dari temuan ini adalah pentingnya penerapan teknologi dan pengelolaan sumber daya yang lebih efisien untuk menjaga posisi perusahaan di pasar. Orisinalitas penelitian ini terletak pada penggunaan matriks TOWS untuk merumuskan strategi yang langsung dapat diterapkan pada perusahaan distribusi makanan dan minuman di Indonesia.
Financial Performance : The Role of Management Ability and CSR Disclosure with CEO Tenure as Moderator Bonita Prabasari; Adhi Pradiptya; Rahma Prafinta Sari; Daniel Teguh
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.722

Abstract

This study aims to analyze the influence of managerial ability and Corporate Social Responsibility (CSR) on financial performance, while the moderating role of CEO tenure. Superior managerial ability manifests as a CEO’s capability to allocate resources efficiently, execute strategic decisions, and mitigate operational risks. Concurrently, CSR is recognized as a strategic instrument to build corporate legitimacy, enhance reputation, and foster long-term stakeholder relationships, which are theorized to improve financial outcomes. Despite these theoretical foundations, previous empirical findings remain inconsistent. This research proposes CEO tenure as a potential moderating factor, grounded in the premise that a longer tenure provides executives with deeper organizational insight and broader networks to optimize the impact of managerial skills and social initiatives. The research focuses on the basic materials sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2020–2024. This study utilizes secondary data obtained from audited annual reports and sustainability reports. Data analysis was conducted using panel data regression via EViews software. The empirical results demonstrate that managerial ability exerts a significant positive influence on financial performance, confirming that executive efficiency is a critical driver of corporate profitability within the sector. Conversely, CSR disclosure was found to have no significant effect on financial performance, suggesting that social responsibility initiatives may not be viewed as primary determinants of financial value by investors in the Indonesian basic materials industry during the observation period. Furthermore, the results indicate that CEO tenure fails to moderate the relationship between either managerial ability or CSR disclosure and financial performance. These findings imply that the efficacy of a CEO’s capability and social policies remains independent of their length of service. This study contributes to the strategic management literature by clarifying the internal drivers of performance in a volatile market context.
Co-Authors Adhi Pradiptya Masine Slahanti Prabasari, Bonita Rahma Prafinta Sari