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All Journal Seminar Nasional Hasil Riset dan Pengabdian (SNHRP)
Astika R. Pratiwi
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CHILDHOOD TRAUMA IN PARAMORE’S SONG THE ONLY EXCEPTION Astika R. Pratiwi; Rizal Rafiuddin; Firdausy Alya Hasana; Lisma Ayu Arditha; Rommel Utungga Pasopati; Ni Nyoman Sarmi; Dimas Eko Saputro
Seminar Nasional Hasil Riset dan Pengabdian Vol. 7 (2025): Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ke 7 Tahun 2025
Publisher : LPPM Universitas PGRI Adi Buana

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>This study investigates the representation of childhood trauma in Paramore’s song The Only Exception by analyzing its figurative language through the lens of trauma theory. Using a qualitative descriptive approach, the research explores how the lyrics articulate the long-term psychological effects of witnessing parental conflict and how figurative devices, such as metaphor, personification, hyperbole, paradox, and repetition, convey the narrator’s emotional struggles. Drawing on Herman’s (1992) and Perry’s (2001) theories of trauma alongside contemporary scholarship on childhood adversity, this study demonstrates that the song reflects trauma not only as an individual experience but also as a cultural narrative. The results highlight how trauma manifests in avoidance strategies, mistrust of love, and fear of intimacy, yet also reveal the possibility of resilience and gradual healing. By positioning popular music as literature, the research underscores how songs can serve as testimonies of private pain that become accessible to a wider audience, turning trauma into a shared cultural text. In conclusion, this study contributes to the fields of literature, cultural studies, and psychology by showing how music operates as both artistic expression and psychological discourse.
EMPHASIZING EMOTIONAL APPEALS IN PERSUASIVE AUDIO AND VIDEO MATERIALS Azzahra Nazwa Syahirah; Muhammad Ihsan Aryo Prakoso; Astika R. Pratiwi; Emilia Areq; Rommel Utungga Pasopati; Anicleta Yuliastuti
Seminar Nasional Hasil Riset dan Pengabdian Vol. 8 (2026): Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ke 8 Tahun 2026
Publisher : LPPM Universitas PGRI Adi Buana

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This study explores the role of emotional appeals in persuasive audio-visual communication, emphasizing how specific emotional strategies influence audience perception, engagement, and behavioral response. Audio and video media possess a unique capacity to combine visual imagery, sound, and narrative, making them highly effective tools for evoking emotions such as fear, happiness, sadness, hope, love, guilt, pride, anger, nostalgia, and curiosity. Each of these appeals serves a distinct persuasive function: fear creates urgency, happiness builds positive association, sadness and guilt foster empathy and responsibility, while hope and pride inspire motivation and self-affirmation. The paper examines how these emotional triggers are strategically integrated into storytelling, advertising, and public messaging to shape audience attitudes. It also highlights the importance of balance, as excessive or manipulative use of emotional appeals may reduce credibility or lead to audience resistance. By analyzing the psychological mechanisms underlying emotional engagement, this study demonstrates that effective persuasion relies not only on logical argumentation but also on the careful orchestration of emotional experiences. In conclusion, the findings suggest that emotional appeals, when used ethically and thoughtfully, significantly enhance the persuasive power of audio-visual media.
Co-Authors Anicleta Yuliastuti Azzahra Nazwa Syahirah Dimas Eko Saputro Emilia Areq Firdausy Alya Hasana Lisma Ayu Arditha Muhammad Ihsan Aryo Prakoso Ni Nyoman Sarmi Pasopati, Rommel Utungga Rizal Rafiuddin