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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Riset dan Inovasi Manajemen
Robertus Mario Uje
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Komunikasi dalam Membentuk Budaya Organisasi yang Inklusif di Dinas Komunikasi dan Informatika Kabupaten Sikka Imelda Virgula Wisang; Maria Oktavia Alexandria; Maria Elisabeth Fidella; Maria Marfani; Robertus Mario Uje; Markus Valentino Putra
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5431

Abstract

Communication plays a key role in fostering an inclusive organizational culture at the Sikka Regency Communication and Informatics Office. Effective, open, and two-way communication fosters a work environment that values diverse perspectives, backgrounds, and employee competencies. Through the implementation of structured internal communication strategies—such as transparent information dissemination, dialogue forums, and feedback mechanisms—the organization is able to strengthen collaboration and enhance a sense of belonging among all employees. The use of information technology as a communication tool also expands access and participation in decision-making processes. This inclusive work culture impacts performance, innovation, and the quality of public services. Thus, communication plays a strategic role in building an adaptive, responsive organization that is oriented toward the values of openness and diversity at the Sikka Regency Communication and Informatics Office.
Strategi Pengembangan Bisnis Melalui Analisis SWOT pada Usaha Patricia Accecories di Maumere Emiliano Eo Kutu Go’o; Frederika Susanti; Maria Atris Wolo; Elisabeth Fidella; Patricia Matilda Tina; Robertus Mario Uje
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 4 (2025): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i4.5758

Abstract

This study aims to analyze business development strategies through a SWOT analysis approach for Patricia Aksesoris, focusing on understanding the internal and external conditions that influence business development. The analysis results show that Patricia Aksesoris has strengths in good product quality and a variety of attractive designs. However, this business also faces weaknesses, such as limitations in promotion and capital that can limit expansion. Opportunities that can be exploited include the growing trend in accessories and the great potential for marketing through digital platforms. On the other hand, the main threats faced are intense price competition and rapid changes in consumer tastes. Based on these findings, the recommended strategies to increase business competitiveness are strengthening marketing through social media, improving customer relationships, and improving operational management to achieve greater efficiency. With these strategies, Patricia Aksesoris can strengthen its position in the market and achieve sustainable growth.
Co-Authors Elisabeth Fidella Emiliano Eo Kutu Go’o Frederika Susanti Imelda Virgula Wisang Maria Atris Wolo Maria Elisabeth Fidella Maria Marfani Maria Oktavia Alexandria Markus Valentino Putra Patricia Matilda Tina