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All Journal Community Empowerment
Apriyanto, Nugraha Dimas
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Arts Humanities Education Public Health Social Sciences

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Enhancing the value-added of traditional herbal medicine through instant product diversification and KUBE Strengthening Wardani, Arief Kusuma; Apriyanto, Nugraha Dimas; Aji, Adiwira Wahyu; Azizah, Bilqis Rahil; Firdausa, Clara Adinda; Niamah, Nailiz Zulfiatin
Community Empowerment Vol 10 No 12 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11203

Abstract

The traditional 'jamu gendong' (herbal medicine) business in Trasan Hamlet, Magelang, faces challenges due to low productivity and an extremely short product shelf life (only one day), which limits the welfare of its practitioners. This community service program aims to transform this traditional business through product innovation and digital market expansion. The methodology employed a participatory approach involving institutional strengthening, product diversification, and digital literacy. The results demonstrated the successful formation of the "Trajaya" Joint Business Group (KUBE) as a collective platform for vendors. The implemented technological innovation successfully converted liquid jamu into an instant powder format, which possesses a longer shelf life and higher market value. Furthermore, the integration of digital marketing through e-commerce (Shopee) has opened national market access for these local products. The transformation from a conventional business model to one based on product innovation and digitalization has proven effective in increasing competitiveness and providing sustainable solutions for the income growth of traditional herbal medicine vendors.
Co-Authors Aji, Adiwira Wahyu Azizah, Bilqis Rahil Firdausa, Clara Adinda Niamah, Nailiz Zulfiatin Wardani, Arief Kusuma