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All Journal Eastasouth Journal of Effective Community Services
Karim, Diego Faustine
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Social Sciences

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Innovation Footprint and New Value Chain from Pematang Johar Village Setyorini, Dian; Sihombing, Isra Rafika; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Giang, Phan Bao; Amri, Khoirul; Syahrizal, ⁠Teuku Muhammad; Karim, Diego Faustine
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.505

Abstract

Pematang Johar Village is one of the agricultural villages with abundant rice production. However, a portion of the harvest results in low-quality rice such as broken grains, dull color, and leftover rice from daily consumption. This problem leads to economic inefficiency and increased food waste. Through this community service program, a new value chain innovation was introduced by processing rice waste into rice crackers. This innovation was chosen because of easily available raw materials, cultural consumption habits, and its potential to reduce food waste while creating local culinary identity. The production process is simple, low-cost, and offers wide marketing opportunities both online and offline. The program results show an increase in community knowledge and skills, establishment of a small business group, and the birth of a new culinary identity for Pematang Johar Village.
Co-Authors Abd.Rashid, Muhammad Hafiz Amri, Khoirul Giang, Phan Bao Isra Rafika Sihombing Kanchanawongpaisan, Sipnarong Setyorini, Dian Syahrizal, ⁠Teuku Muhammad