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p-Index From 2021 - 2026
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All Journal Eastasouth Journal of Effective Community Services
Rashid, Muhammad Hafiz Abd
Unknown Affiliation
Social Sciences

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Digital Marketing Tips on Instagram (Case Study on Madu Modow Honey SME) Lastriani, Elvi; Rosmala, Mira; Alexander, David Opel; Rashid, Muhammad Hafiz Abd; Absy, Amiral Arief; Putri, Dian Syah
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.514

Abstract

This Community Service (PKM) activity was conducted by STIE Dharma Putra at the Madu Madow Honey MSME in Siak Regency, Riau, in June 2025. This MSME produces premium-quality Sialang Siak Honey but faces challenges in digital marketing and preparing simple financial reports. The activity's title was "Simple Digital Marketing Tips on Instagram (Case Study of the Madu Modow Honey MSME)." The goal was to provide training and mentoring so that MSMEs could implement effective digital marketing strategies through Instagram to expand market reach and increase sales. Furthermore, the training also included preparing simple financial reports for better business management. The resulting output was improved digital skills and optimization of the MSME's Instagram account. The expected outcomes were increased market reach, increased sales turnover, and increased brand awareness of Madu Sialang Siak. This activity involved four lecturers and ten students, with the output being a National Journal.
Education on Making Processed Snack Food Products from Local Ingredients to Increase Family Income Januarty, Widalicin; Nainggolan, Elisabeth; Nainggolan, Susan Grace V; Nizam, Ahmad; Kanchawongpaisan, Sipnarong; Rashid, Muhammad Hafiz Abd; Riskyandana, Haykal
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.519

Abstract

The limited economic capacity of rural families often stems from minimal knowledge about local resource utilization and weak home-based business management. This program aimed to enhance family income through education on the production of processed snack foods using locally available ingredients. A service-learning and participatory empowerment approach was implemented with 40 housewives, youth representatives, and micro-entrepreneurs. Training included product innovation, hygiene practices, packaging techniques, and basic financial management. Results indicated a 65% increase in participants’ knowledge of snack processing techniques, and 75% began producing or selling snack products within one month post-training. Proper education accompanied by mentoring can effectively transform local agricultural commodities into marketable food products, thereby contributing to household income enhancement and sustainable community-based entrepreneurship.
Co-Authors Absy, Amiral Arief Alexander, David Opel Elvi Lastriani Kanchawongpaisan, Sipnarong Nainggolan, Elisabeth Nainggolan, Susan Grace V Nizam, Ahmad Putri, Dian Syah Riskyandana, Haykal Rosmala, Mira Widalicin Januarty