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All Journal Eastasouth Journal of Effective Community Services
Kanchawongpaisan, Sipnarog
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Social Sciences

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Pematang Johar Creative Village: Developing a Creative Village through Local Wisdom – Based Economic Empowerment Mentari, Putri; Lubis, Hana Salsabila; Rashid, Muhammad Hafiz Abd.; Umuri, Khairil; Syahrizal, Teuku Muhammad; Kanchawongpaisan, Sipnarog; Ihsan, Mhd
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.515

Abstract

This community service program was implemented by lecturers and students if STIE Eka Prasetya in Pematang Johar Village, North Sumatra, in response to the underutilization of local products (various rice, duck egges, tempe, and its derivatives, batik, and recycled crafts) for creative economic development and sustainable tourism. The program aimed to empower the community by strengthening entrepreneurial capacity, product innovation, and the use of local wisdom as the identity of a creative village. The approach used included workshops, participatory training, business mentoring, and hands-on digital marketing practice over one month. As a result, local producers improved product quality and variety, enhanced design and packaging, began using social media for promotion, and developed a better understanding of a basic business management. This program demonstrates the important role of higher education institutions in knowledge transfer and in supporting the development of creative, locally rooted village economies.
Co-Authors Ihsan, Mhd Lubis, Hana Salsabila Putri Mentari, Putri Rashid, Muhammad Hafiz Abd. Syahrizal, Teuku Muhammad Umuri, Khairil