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All Journal Eastasouth Journal of Effective Community Services
Rashid, Muhammad Hafiz Abd.
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Social Sciences

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Empowering Rural Women Through Digital Marketing and Financial Management Education Towards Independent and Sustainable Businesses Simbolon, Deliyanti; Aldi, M.Fahriyal; Kanchanawongpaisan, Sipnarong; Rashid, Muhammad Hafiz Abd.; Giang, Phan Bao; Najla, Najla; Selfina, Selfina
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.503

Abstract

Community service activities aim to improve understanding, skills, and confidence in utilizing digital technology and managing business finances effectively. Empowerment activities aim to create independent, resilient, innovative, and sustainable women entrepreneurs, so that they can have a positive impact on family welfare and the broader village economy. In Pematang Johar Village, weak digital literacy and poor financial management have caused many village women's businesses to stagnate, even at risk of stopping midway. Through intensive training and mentoring provided, the implementation team introduced and trained digital marketing and financial management according to the needs of the Village. The implementation methods included observation, digital marketing training, business financial management training, mentoring, and program evaluation. The results of the activities showed a significant increase in the understanding of digital marketing and business financial management. The activities are expected to improve product promotion and more organized financial management for women in Pematang Johar Village. Integrated empowerment is important to support sustainable businesses.
Pematang Johar Creative Village: Developing a Creative Village through Local Wisdom – Based Economic Empowerment Mentari, Putri; Lubis, Hana Salsabila; Rashid, Muhammad Hafiz Abd.; Umuri, Khairil; Syahrizal, Teuku Muhammad; Kanchawongpaisan, Sipnarog; Ihsan, Mhd
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.515

Abstract

This community service program was implemented by lecturers and students if STIE Eka Prasetya in Pematang Johar Village, North Sumatra, in response to the underutilization of local products (various rice, duck egges, tempe, and its derivatives, batik, and recycled crafts) for creative economic development and sustainable tourism. The program aimed to empower the community by strengthening entrepreneurial capacity, product innovation, and the use of local wisdom as the identity of a creative village. The approach used included workshops, participatory training, business mentoring, and hands-on digital marketing practice over one month. As a result, local producers improved product quality and variety, enhanced design and packaging, began using social media for promotion, and developed a better understanding of a basic business management. This program demonstrates the important role of higher education institutions in knowledge transfer and in supporting the development of creative, locally rooted village economies.
Training Tourism Business Budgeting for MSME Actors in Pematang Johar to Improve Operational Effeciency Nainggolan, Susan Grace; Napitupulu, Junika; Januarty, Widalicin; Riyaldi, Muhammad Haris; Kanchawongpaisan, Sipnarong; Rashid, Muhammad Hafiz Abd.; Handayani, Putri
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.517

Abstract

Budgeting training for tourism MSME entrepreneurs in Pematang Johar aims to improve their operational cost management and business efficiency. This activity involved 20 MSME entrepreneurs from the culinary, handicraft, and tourism service sectors. The training methods included lectures, discussions, case studies, and budgeting practice. The training results showed an increase in participants' understanding of budgeting concepts, their ability to prepare financial plans, and their awareness of controlling operational costs. Post-training monitoring showed a reduction in cost waste, prioritization of expenditures, and the use of cost-effective promotions. Thus, this training contributed to improving the efficiency and sustainability of tourism MSMEs in Pematang Johar.
Co-Authors Aldi, M.Fahriyal Giang, Phan Bao Ihsan, Mhd Junika Napitupulu Kanchanawongpaisan, Sipnarong Kanchawongpaisan, Sipnarog Kanchawongpaisan, Sipnarong Lubis, Hana Salsabila Muhammad Haris Riyaldi, Muhammad Haris Nainggolan, Susan Grace Najla, Najla Putri Handayani Putri Mentari, Putri Selfina, Selfina Simbolon, Deliyanti Syahrizal, Teuku Muhammad Umuri, Khairil Widalicin Januarty