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All Journal Jurnal Abdi Insani Agrifo: Jurnal Agribisnis Universitas Malikussaleh
Hasibuan, Rony Rahmat Hidayat
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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PENGEMBANGAN EKONOMI KREATIF KWT SEJAHTERA KECAMATAN KAWAY XVI MELALUI PENERAPAN ECO-MARKET ‘GERAISTOK’ DAN STRATEGI MARKETING MIX Fuqara, Fantashir Awwal; Lisa, Oviana; Mulyana, Agusriati; Tanjung, Yulia Windi; Aminah, Siti; Hasibuan, Rony Rahmat Hidayat; Herliana, Herliana; Firwanda, Muhammad Rizki
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.2919

Abstract

This community service program aims to enhance the capacity of the Kelompok Wanita Tani (KWT) Sejahtera in Kaway XIV Subdistrict, West Aceh Regency, to manage agricultural-based enterprises through the adoption of the Geraistok eco-market technology integrated with a marketing mix strategy. The program was initiated in response to the group’s limited market access, lack of modern technology adoption, and insufficient marketing strategies, which have hindered the optimal development of its creative economy potential. The activities were conducted from August to September, targeting 15 active members of KWT Sejahtera engaged in the production and marketing of agricultural products, particularly minaponic-based horticulture. The implementation method included participatory planning, preparation of sustainable materials and tools, construction of an eco-market stock outlet, training on business management, packaging innovation, flexible pricing strategies, distribution planning, and integrated online and offline promotion. The results indicated significant improvements in marketing infrastructure through a strategically located physical outlet and a digital platform that expanded market reach beyond the local area. Environmentally friendly packaging innovations and product identity labeling strengthened brand image and increased consumer appeal, particularly among the middle to upper market segments. The application of the marketing mix proved effective in boosting sales, enhancing members’ competencies, and expanding business partnerships. In the long term, this program establishes a replicable model for rural women’s empowerment that is adaptive, competitive, and sustainable. By integrating eco-market technology with modern marketing strategies, KWT Sejahtera has the potential to become a pioneer in developing an inclusive, competitive, and environmentally friendly agricultural creative economy ecosystem.
Sociogram of Extension Workers’ Communication Networks in the Implementation of Salibu Rice Cultivation Innovation in Tanah Datar Regency, West Sumatra Province Hasibuan, Rony Rahmat Hidayat; Elisabeth Silaen, Sonya; Tridayana, Icha
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 11 No. 1 (2026): April 2026
Publisher : LPPM Universitas Malikussaleh - Indonesia

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Abstract

This study aims to analyze the communication network among agricultural extension workers involved in the implementation of Salibu rice cultivation technology in Tanah Datar Regency, West Sumatra. This study employed a descriptive quantitative approach supported by sociometric and sociogram analysis, with data collected through surveys, observations, and interviews. The results show that the communication network follows a Radial Personal Network pattern, with actors functioning as opinion leaders, bridges, liaison officers, and isolates, while educational level, extension experience, and the use of information media influence actors’ positions within the network. Higher participation in the communication network also enhances the effectiveness of information dissemination and supports the adoption of Salibu technology. These findings suggest that strengthening communication networks and optimizing the roles of key actors are essential to improve extension effectiveness and support the sustainable diffusion of Salibu rice cultivation innovation.
Co-Authors Elisabeth Silaen, Sonya Firwanda, Muhammad Rizki Fuqara, Fantashir Awwal Herliana Herliana Mulyana, Agusriati Oviana Lisa Siti Aminah Tanjung, Yulia Windi Tridayana, Icha