Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal Journal of Agribusiness and Local Wisdom
Aulia, Maranggi
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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SWOT Strategy Analysis of the Robusta Coffee Processing Business of the Air Lanang Coffee MSME in Rejang Lebong Regency Aulia, Maranggi; Wakarandi , Rolinly; Sudarma , Rahmad; Arborea , Alvira Dewi; Reflis, Reflis; Lestari, Fitri
JALOW | Journal of Agribusiness and Local Wisdom Vol. 9 No. 1 (2026): Journal of Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v9i1.50255

Abstract

This study aims to analyze internal and external factors influencing the development of Air Lanang Coffee's MSMEs and formulate appropriate strategies through a SWOT analysis approach. The research method used a qualitative approach with a purposive sampling technique, in which MSME owners were selected as the main respondents. Data were collected through interviews, observations, and document reviews. The results showed that MSMEs have strengths in the form of full control of the production process, adequate equipment facilities, and access to quality raw materials from local farmers. Weaknesses found include limited product diversification, unstable raw material quality, and low digital promotion. External opportunities include increasing coffee consumption, the development of digital marketing, partnerships with farmers, and the potential for coffee educational tourism. Meanwhile, threats come from coffee price fluctuations, MSME competition, quality regulations, and changes in consumer preferences. The SWOT analysis resulted in development strategies based on SO, WO, ST, and WT that can be directed to increase MSME competitiveness. Keywords: Coffee MSME, SWOT Analysis, Development Strategy, Air Lanang Coffee
Household Expenditure and Food Security Level in North Bengkulu District Wakarandi, Rolinly; Dewi Arborea, Alvira; Aulia, Maranggi; Sudarma, Rahmat; Reflis, Reflis
JALOW | Journal of Agribusiness and Local Wisdom Vol. 9 No. 2 (2026): Journal of Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v9i2.50749

Abstract

Food is a fundamental necessity that significantly influences the quality of human resources and regional stability. Bengkulu Province has experienced fluctuating food security indices, ranking 26th nationally in 2021. This study aims to analyze the levels of household expenditure and food security in North Bengkulu Regency. The research employs a descriptive quantitative approach using secondary data from the 2020 National Socio-Economic Survey (SUSENAS), comprising a sample of 620 households. Food security analysis utilizes the Jonsson and Toole (1991) cross-classification method, combining the Food Expenditure Share (PPP) and Dietary Diversity indicators. The results indicate that the majority of households (55%) fall into the high to very high expenditure categories. Regarding food security status, 55% of households are classified as "Food Secure," 42% as "Food Vulnerable," 2% as "Food Less," and 1% as "Food Insecure." The high proportion of food-vulnerable households (42%) suggests that while dietary diversity is achieved, the proportion of expenditure dedicated to food remains dominant, a condition likely exacerbated by the Covid-19 pandemic during the data period.
Co-Authors Arborea , Alvira Dewi Dewi Arborea, Alvira Fitri Lestari, Fitri Reflis, Reflis Sudarma , Rahmad Sudarma, Rahmat Wakarandi , Rolinly Wakarandi, Rolinly