Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Education, Social Studies, And Management (IJESSM)
Nasution, Nurjanah
Unknown Affiliation
Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
External and Internal Environmental Analysis of Strategic Management in the Digital Era Nasution, Nurjanah; Kespandiar, Tengku; Karyadi, Sugeng; Syailendra, Siera; Meliantari, Dian
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 6 No. 1 (2026): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v6i1.984

Abstract

Digital micro, small, and medium enterprises are micro, small, and medium enterprises that adopt digital technology in their operations, such as online sales through e-commerce, social media promotions, digital payments like QRIS and e-wallets, and digital business management. This technology aims to expand market reach, improve efficiency, competitiveness, and business growth in the digital economy era. This program is supported by national programs such as micro, small, and medium enterprises go digital. The purpose of this study is to analyze the external and internal environmental of strategic management in the digital era in small, micro, and medium enterprises. This research uses a qualitative approach with a systematic literature analysis using secondary data such as books, journals, and other related sources. The research shows that small, micro, and medium enterprises in the digital era dynamically formulate adaptive strategies based on the internal environmental, such as strengths, weaknesses, resources, and culture, as well as the external environmental, such as opportunities, threats, technological trends, and competitors. The digital era is transforming the way small, micro, and medium enterprises interact, conduct business, and create new business models that leverage data and connectivity for competitive advantage.
Analysis of Creative Economy Development Model in Supporting Economic Growth Nasution, Nurjanah; Shifa, Mutiara; Chandra, Rezario Febrianta; Muarif, Munazar Rafsanjani; Dharmawan, Donny
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 6 No. 1 (2026): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v6i1.985

Abstract

The creative economy is a vital new growth engine in the digital age, transforming ideas into economic and social wealth. The goal of the creative economy is to drive economic growth, create new jobs, improve social welfare, and enhance national competitiveness by utilizing ideas, creativity, and innovation as key resources, while simultaneously preserving culture and strengthening national branding. The purpose of this study was to analyze creative economy development model in supporting economic growth. This research is answered using a research method approach with a theoretical model explanation. This theoretical model is supported by sources copied from published media such as books, journals, and related sources. The research results show that the strategy for implementing a creative economy development model in supporting economic growth involves synergizing human resources, innovation, and nation branding.
Co-Authors Chandra, Rezario Febrianta Donny Dharmawan Karyadi, Sugeng Kespandiar, Tengku Meliantari, Dian Muarif, Munazar Rafsanjani Shifa, Mutiara Siera Syailendra