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Pelatihan Penggunaan Peralatan Produksi yang Ramah Lingkungan Dalam Upaya Peningkatan Pendapatan Pada Bisnis Rumah Makan UMKM di Metro Atom Pasar Baru, PD Pasar Jaya DKI Jakarta Tarmizi, Achmad; Meliantari, Dian; S, Shieto
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 12 (2024): Maret
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10749615

Abstract

Training on the Use of Environmentally Friendly Production Equipment in Efforts to Increase Income in MSME Restaurant Businesses at Metro Atom Pasar Baru, PD Pasar Jaya DKI Jakarta aims to provide training on the use of environmentally friendly production equipment to MSME restaurant business owners at Metro Atom Pasar Baru, PD Pasar Jaya DKI Jakarta. This activity focuses on efforts to increase income through implementing environmentally friendly practices in business operations. The training provided provides a better understanding of environmentally friendly production equipment and how to integrate it effectively in their daily activities. The adoption of environmentally friendly production equipment has resulted in cost efficiencies and reduced waste, which in turn increases business revenues. Thus, this training helps MSMEs increase their income while supporting environmental protection efforts. This research explores the impact of training in the use of environmentally friendly production equipment on the MSME restaurant business at Metro Atom Pasar Baru, PD Pasar Jaya DKI Jakarta. The results of the activity show that business owners are aware of the importance of environmental sustainability in their business operations but lack the knowledge and resources to implement it. Training provides a better understanding of environmentally friendly production equipment and its integration in daily activities. Implementation of environmentally friendly production equipment results in cost efficiencies and waste reduction, leading to increased business revenues. Thus, this training has the potential to help MSMEs increase their income while supporting environmental protection efforts.
PENGARUH PERCEIVED QUALITY, PERCEIVED PRICE, DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION MOBIL BEKAS DI MASA PANDEMI COVID-19 (Studi Kasus Showroom Mobil Bekas di Kota Bekasi) Mahrus , Rifqi; Meliantari, Dian
Jurnal Ilmiah Multidisiplin Vol. 2 No. 05 (2023): September: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v2i05.951

Abstract

Pada Covid-19 merupakan pandemic yang terjadi di seluruh dunia pada akhir bulan Desember tahun 2019 termasuk Indonesia. Pandemi ini berdampak pada seluruh aspek kehidupan di dunia, salah satu sector yang paling berdampak adalah sector ekonomi. Banyak pelaku usaha yang akhirnya mengalami penurunan pendapatan hingga kerugian yang cukup besar.Salah satu bisnis yang terdampak adalah jual beli mobil bekas.Penelitian ini tentang pengaruh perceived quality (x1), perceived price (x2), dan electronic word of mouth (x3) terhadap purchase intention (y) mobil bekas di showroom mobil bekas ABC di Kota Bekasi. Sampel pada penelitian ini sebanyak 100 orang dan dianalisis dengan Uji validitas, Uji reliabilitas, Regresi linier berganda, Uji t dan Uji F.Hasil Penelitian Menunjukan bahwa variable perceived quality, perceived price dan electronic word of mouth berpengaruh secara parsial dan signifikan terhadap purchase intention.Hasil Uji F menunjukan variable perceived quality, perceived price dan electronic word of mouth berpengaruh secara simultan terhadap purchase intention.Variabel yang memiliki pengaruh paling besar adalah variable electronic word of mouth dengan nilai signifikan 0.024.
PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMART TV MEREK SHARP (Studi Kasus Pada Konsumen SMART TV Sharp di Kota Bekasi) Awalludin, Atok; Meliantari, Dian
Jurnal Ilmiah Multidisiplin Vol. 2 No. 05 (2023): September: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v2i05.952

Abstract

Pada saat ini kebutuhan masyarakat akan kualitas televisi yang diharapkan begitu banyak peminatnya. Hal yang termasuk diminati oleh masyarakat yakni adanya televisi Smart Tv. Televisi Smart Tv menjadi primadona bagi semua lapisan masyarakat. Akan tetapi tidak semua orang dapat memiliki Smart Tv ini dikarenakan harga, yang terbilang tidak terlalu terjangkau. Penelitian ini tentang pengaruh kualitas produk, harga, dan citra merek terhadap keputusan pembelian Smart Tv merek Sharp studi kasus yang diangkat adalah konsumen Smart TV di Kota Bekasi dengan sampel sebanyak 100 orang dan dianalisis dengan Regresi linier berganda.
Digital Transformation of SMEs: Boosting Online Shopping Interest through E-Commerce Adoption Apriani, Ari; Wahdiniawati, Siti Annisa; Perkasa, Didin Hikmah; Magita, Magita; Meliantari, Dian; Widayati, Catur
Dinasti International Journal of Digital Business Management Vol. 5 No. 3 (2024): Dinasti International Journal of Digital Business Management (April - Mei 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i3.2536

Abstract

The purpose of this study is to provide advice to conventional small and medium-sized businesses (SMEs) that want to increase their income by implementing online sales and marketing strategies. The necessity for SMEs to use e-commerce as a sales and marketing channel amid the COVID-19 epidemic is what spurred this inquiry. The use of e-commerce is seen as crucial by SME practitioners owing to its user-friendly transaction procedures and perceived safety. Customers who use platforms like Shopee and Tokopedia and who live in the Jakarta, Bogor, Depok, Tangerang, and Bekasi districts are the focus of the study. A questionnaire was used to poll 189 people in these locations as a sample. Partial Least Squares (PLS) were used to do quantitative analysis. According to the study's findings, consumers' intentions to make online purchases are not significantly impacted by perceived usefulness, perceived ease of use, or perceived risk. On the other hand, buying online intentions are significantly influenced by perceived enjoyment and trust. These results imply that in developing e-commerce platforms and marketing strategies, there should be a focus on fostering consumer trust, delivering enjoyable experiences, and ensuring ease of use and perceived benefits for users.
Mixing environmental waste and banana stem waste into compost and chips in Sukamaju Village, Jonggol Meliantari, Dian; Sugeng, Margono; Wahdiniawati, Siti Annisa
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.3944

Abstract

A beautiful green environment certainly makes the home environment beautiful. But lush trees and greenery also pose a problem if the litter is left scattered. Banana stem waste also adds to the waste in the environment. In addition to looking dirty, it can also invite the presence of insects, other animals that can be dangerous such as snakes. Residents can use dry leaf waste and banana stem waste into a valuable product. Dried foliage can be turned into compost, while banana stem waste can be processed into delicious chips. So the solution taken is to provide training on how to process environmental waste such as dry leaves, twigs and others into compost. The next training is to make chips from banana stalks. Then provide training on how to choose packaging and create attractive labels. Finally, the training determines the selling price of the product produced. The results of the training are compost products and chips as well as packaging for compost and chips that can be used by themselves or to start entrepreneurship to increase family income. In addition to products, residents' knowledge is increasing about choosing good packaging and how to determine the selling price of products.
SIMULASI MINAT BERKUNJUNG KE DESTINASI WISATA MELALUI KONTEN TIKTOK, REELS DAN SHORTS Meliantari, Dian; Tarmizi, Achmad
Jurnal Manajemen dan Bisnis Vol 5, No 1 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jmb.v5i1.5384

Abstract

Biaya wisata yang cukup mahal membuat banyak masyarakat tidak bisa menikmati keindahan wisata, belum lagi ditambah dengan biaya transportasi dan akomodasi yang tinggi.  Hal tersebut membuat semakin mahalnya masyarakat untuk dapat berwisata di Indonesia.  Untuk itulah wisata virtual menjadi alasan penelitian ini dilakukan.  Melalui video yang menarik tentu masyarakat bisa turut menikmati keindahan tempat-tempat wisata secara virtual. Penelitian ini mengamati variabel tiktok, reels dan shorts kaitannya terhadap simulasi minat berkunjung ke destinasi wisata. Pengambilan sampel secara purposive sampling sebanyak 100 sampel menggunakan rumus Hair dan dilanjutkan dengan analisis regresi linier beranda.  Hasil penelitian menunjukkan bahwa variabel Tiktok dan Reels berpengaruh signifikan terhadap minat berkunjung tapi variabel Shorts tidak berpengaruh signifikan terhadap minat berkunjung.  Secara simultan variabel Tiktok, Reels dan Short berpengaruh signifikan terhadap minat berkunjung.
PERAN KEPERCAYAAN DIGITAL SEBAGAI MEDIATOR PERSEPSI KEMUDAHAN DAN MANFAAT TERHADAP MINAT MENGGUNAKAN QRIS Apriani, Ari; Anjarwati, Sri; Wahdiniawati, Siti Annisa; Meliantari, Dian
Jurnal Akuntansi, Keuangan, Pajak dan Informasi (JAKPI) Vol 5, No 1 (2025)
Publisher : Unversitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jakpi.v5i1.5818

Abstract

Penelitian ini mengkaji peran kepercayaan digital dalam memediasi pengaruh persepsi kemudahan penggunaan (Perceived ease of use / PEOU) dan persepsi manfaat (Perceived usefulness / PU) terhadap niat menggunakan QRIS (Quick Response Code Indonesian Standard) pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) tradisional. Penelitian ini bertujuan untuk memahami faktor-faktor yang mempengaruhi adopsi QRIS, dengan menitikberatkan pada pentingnya kepercayaan digital sebagai mediator. Metode yang digunakan adalah pendekatan kuantitatif dengan survei, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada 80 responden pedagang tradisional di Jakarta yang belum menggunakan QRIS. Hasil penelitian menunjukkan bahwa baik PEOU maupun PU berpengaruh signifikan terhadap niat menggunakan QRIS, dengan kepercayaan digital berperan sebagai mediator yang memperkuat pengaruh kedua variabel tersebut. Temuan ini mengindikasikan bahwa meskipun QRIS dianggap bermanfaat dan mudah digunakan, tingkat kepercayaan terhadap sistem menjadi faktor penting yang memengaruhi keputusan adopsi. Implikasi penelitian ini adalah perlunya kebijakan yang fokus pada pembangunan kepercayaan digital untuk mendorong adopsi QRIS di kalangan UMKM, khususnya yang masih ragu dengan keamanan dan keandalan sistem pembayaran digital ini.