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All Journal Jurnal Fokus Manajemen Bisnis Jurnal Medika: Medika
Arfan, Harlindah Harniati
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Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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Enhancing MSMEs competitiveness and sustainability through understanding economic management, digital literacy, and technology adoption in the digital era Daud, Anshar; Syulhasbiullah, Muh; Ridwan, Ridwan; Arfan, Harlindah Harniati
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14465

Abstract

The low implementation of understanding economic management in the micro small medium enterprises has led to limitations in technology utilization, digital financial management, and data-driven marketing strategies. This study aims to analyse the influence of understanding economic management on the use of digital technology and its impact on micro small medium enterprises performance. The research approach used a mixed method with a sample of 229 micro small medium enterprises through stratified random sampling. Data were collected through surveys, observations, in-depth interviews with 30 business actors, and documentation. Analysis techniques included multiple linear regression and a mediation-moderation model. The results showed that all hypotheses were significant. The main findings indicate that understanding economic management has a positive effect on the use of digital technology, digital financial efficiency, and marketing strategies. The novelty of this study lies in the integration of the three theory acceptance model constructs, digital finance, and economic management in one model, capable of explaining technology adoption behaviour more holistically. In conclusion, the success of micro small medium enterprises digital transformation requires synergy between economic literacy, technological preparation, and institutional support.
Optimalisasi Media Sosial sebagai Sarana Pemasaran Digital UMKM di Desa Rompegading, Maros, Sulawesi Selatan Sofyan, Iradat Rayhan; Sylvia, Sylvia; Awaluddin, Sri Prilmayanti; Arfan, Harlindah Harniati; Rakhman, Basri
Jurnal Medika: Medika in progres
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/2054hc04

Abstract

Optimalisasi media sosial sebagai sarana pemasaran digital menjadi kebutuhan penting bagi UMKM dalam menghadapi persaingan di era ekonomi digital. Namun, keterbatasan literasi digital dan kemampuan teknis masih menjadi kendala utama, khususnya pada pelaku UMKM di Desa Rompegading, Kabupaten Maros. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas UMKM dalam memanfaatkan media sosial secara strategis melalui pelatihan berbasis praktik. Metode yang digunakan adalah pendekatan andragogi dan experiential learning yang dilaksanakan melalui tahapan identifikasi masalah, pelatihan, demonstrasi, praktik langsung, pendampingan, dan evaluasi. Peserta kegiatan berjumlah 25 pelaku UMKM. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan sebesar 32% berdasarkan hasil pre-test dan post-test, serta peningkatan keterampilan dalam pembuatan konten promosi yang lebih menarik dan terstruktur. Selain itu, terjadi peningkatan frekuensi penggunaan media sosial dan interaksi dengan pelanggan. Temuan ini menunjukkan bahwa pelatihan berbasis praktik efektif dalam meningkatkan literasi digital dan keterampilan pemasaran UMKM. Kegiatan ini memiliki implikasi penting dalam mendukung penguatan daya saing UMKM berbasis digital, meskipun diperlukan pendampingan berkelanjutan untuk menghasilkan dampak ekonomi yang lebih optimal.
Co-Authors - Sri Prilmayanti Awaluddin, - Anshar Daud Basri Rakhman Ridwan, Ridwan Sofyan, Iradat Rayhan Sylvia, Sylvia Syulhasbiullah, Muh