Garuda - Garba Rujukan Digital

Optimalisasi Produksi Konten Kreatif pada Media Sosial Tiktok Garuda Systrain Interindo Arya Rizqi Muhardillah; Hari Otang Sasmita; Mulyono Mulyono
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7567

This study analyzes the optimization of creative content production on the TikTok platform of Garuda Systrain Interindo, a company engaged in occupational safety and health (K3) certification services. The research aims to (1) identify how the content production process is optimized and (2) examine how such optimization improves the effectiveness of creative content based on the principles of Integrated Marketing Communication (IMC). Using a qualitative descriptive approach, data were collected through observation of the company’s TikTok content, documentation, and analysis of content performance indicators. The results show that the optimization process includes structured planning through content planning sheets, determination of content pillars, talent briefing, consistency in editing style, and template standardization. These efforts are supported by post-production activities such as scheduling, performance monitoring, and evaluation through TikTok Analytics. Furthermore, the optimization significantly enhances content effectiveness, as indicated by increased engagement, reach, and stable performance of educational content. The implementation of IMC particularly in terms of message consistency, visual uniformity, and brand identity integration strengthens brand awareness and improves the clarity of K3 educational messages delivered to audiences. Overall, optimized and IMC-based content production contributes to more effective digital communication and strengthens the company’s professional image on social media.

Pengaruh Penggunaan Media Sosial Pribadi terhadap Personal Branding Mahasiswa Komunikasi Digital dan Media Anatasya Disha Nurhayati Siswanto; Hari Otang Sasmita; Rici Tri Harpin Pranata; Sutisna Riyanto
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 2 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i2.7669

The rapid advancement of social media platforms has reshaped how people form and express their identities within digital environments, especially among university students. This research seeks to examine the extent to which personal use of social media influences the development of personal branding among students in the Digital Communication and Media Program at IPB University Vocational School. A quantitative research method with a survey approach was applied, involving 71 participants selected through random sampling techniques. Data collection was carried out using an online questionnaire employing a four-point Likert scale, and the data were analyzed through various statistical tests including validity and reliability assessments, classical assumption tests, Pearson correlation, simple linear regression, and determination coefficient using SPSS software. The results demonstrate that personal engagement with social media has a significant and positive relationship with students’ personal branding. Students who post consistently, produce high-quality content, and engage positively with audiences tend to project a stronger professional persona. Overall, the findings indicate that social media serves not only as a means of communication but also as an essential medium for developing one’s reputation and professional credibility in the digital age.

Digital Popularity and Self-Confidence: Examining the Role of Instagram Followers among University Students Ersya Shafira Chairani; Hari Otang Sasmita; Guruh Ramdani; Fahmi Fuad Cholagi
jitek Vol 13 No 2 (2026): Maret 2026
Publisher : Poltekkes Kemenkes Jakarta III

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32668/jitek.v13i2.2335

Abstract The rapid expansion of social media has transformed how university students construct identity and evaluate self-worth, with Instagram emerging as a prominent platform for social validation. This study aimed to examine the relationship between Instagram follower count and self-confidence among university students, positioning follower count as a psychosocial indicator of digital social approval. Using a quantitative cross-sectional design, data were collected through an online survey administered to 76 undergraduate students who actively used Instagram. Self-confidence was measured using a Likert-scale questionnaire adapted from social self-efficacy theory, while follower count was assessed through self-reported data. Instrument validity and reliability were confirmed prior to analysis.Normality testing indicated non-normality, leading to the use of Spearman’s rank-order correlation to examine the association between variables. The results revealed a strong, statistically significant positive relationship between Instagram follower count and self-confidence, indicating that students with higher follower counts reported greater confidence in social interactions. These findings suggest that follower count serves as a meaningful form of social validation, influencing students’ self-perceptions in both digital and offline contexts.The study highlights the psychological implications of digital popularity metrics and underscores the need for higher education institutions to promote digital literacy and mental health awareness. By fostering critical engagement with social media, universities can help students develop healthier relationships with online validation and support more resilient forms of self-confidence.

Optimalisasi Judul Dan Thumbnail Pada Performa YouTube Program Preman Pensiun 2 Fatma Lisa Madani; Hari Otang Sasmita
Petik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi Vol. 12 No. 2 (2026): Volume 12 No 2 June 2026
Publisher : Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/n2y2v444

Abstrak Penelitian ini bertujuan untuk menganalisis optimalisasi judul dan thumbnail dalam memengaruhi performa awal konten YouTube pada program Preman Pensiun 2 yang ditayangkan pada kanal RCTI Layar Drama Indonesia. Ruang lingkup penelitian difokuskan pada performa awal konten Youtube yang diukur melakui Click Through Rate (CTR) serta pengelompokan judul dan thumbnail. Penelitian ini menggunakan teori Stimulus Organism Response (SOR) sebagai landasan dalam menganalisis respons audiens terhadap elemen konten. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Data yang digunakan berupa data sekunder yang diperoleh melalui YouTube Studio, meliputi judul, thumbnail dan CTR dari 109 video program Preman Pensiun 2 menggunakan Teknik sampel jenuh. Hasil penelitian menunjukkan bahwa kategori judul dialog memiliki nilai CTR tertinggi sebesar 3,65%, kategori thumbnail interaksi antarkarakter juga memiliki nilai CTR tertinggi sebesar 3,47%. Temuan ini menujukkan bahwa penggunaan kalimat dalam bentuk percakapan dan visual yang menampilkan interaksi dinilai efektif dalam menarik perhatian audiens. Optimalisasi judul dialog dan thumbnail interaksi antarkarakter dapat menjadi strategi dalam meningkatkan performa awal program Preman Pensiun 2. Penelitian ini dapat memberikan implikasi bagi pengembangan strategi konten digital, khususnya dalam meningkatkan daya tarik awal konten YouTube. Kata Kunci: CTR; Judul; Preman Pensiun 2; Thumbnail; YouTube. Abstract This study aims to analyze the optimization of titles and thumbnails in influencing the initial performance of YouTube content for Preman Pensiun 2, published on the RCTI Layar Drama Indonesia channel. The scope of this research focuses on the initial performance of YouTube content measured through Click Through Rate (CTR), as well as the categorization of titles and thumbnails. This study employs the Stimulus Organism Response (SOR) theory as a framework to analyze audience responses to content elements. The method used is quantitative with a descriptive approach. The data consist of secondary data obtained from YouTube Studio, including titles, thumbnails, and CTR values from 109 videos, using a saturated sampling technique. The results show that the dialog-based title category achieved the highest CTR at 3.65%, the thumbnail category featuring character interaction also recorded the highest CTR at 3.47%. These findings indicate that the use of conversational-style titles and visuals depicting character interaction are effective in attracting audience attention. Optimizing dialog-based titles and interaction-based thumbnails can serve as a strategy to improve the initial performance of Preman Pensiun 2 content. This study provides implications for the development of digital content strategies, particularly in enhancing the initial appeal of YouTube content. Keyword: CTR; Preman Pensiun 2; Thumbnail; Title; YouTube.

Digital Popularity and Self-Confidence: Examining the Role of Instagram Followers among University Students Ersya Shafira Chairani; Hari Otang Sasmita; Guruh Ramdani; Fahmi Fuad Cholagi
jitek Vol 13 No 2 (2026): Maret 2026
Publisher : Poltekkes Kemenkes Jakarta III

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32668/jitek.v13i2.2335

Abstract The rapid expansion of social media has transformed how university students construct identity and evaluate self-worth, with Instagram emerging as a prominent platform for social validation. This study aimed to examine the relationship between Instagram follower count and self-confidence among university students, positioning follower count as a psychosocial indicator of digital social approval. Using a quantitative cross-sectional design, data were collected through an online survey administered to 76 undergraduate students who actively used Instagram. Self-confidence was measured using a Likert-scale questionnaire adapted from social self-efficacy theory, while follower count was assessed through self-reported data. Instrument validity and reliability were confirmed prior to analysis.Normality testing indicated non-normality, leading to the use of Spearman’s rank-order correlation to examine the association between variables. The results revealed a strong, statistically significant positive relationship between Instagram follower count and self-confidence, indicating that students with higher follower counts reported greater confidence in social interactions. These findings suggest that follower count serves as a meaningful form of social validation, influencing students’ self-perceptions in both digital and offline contexts.The study highlights the psychological implications of digital popularity metrics and underscores the need for higher education institutions to promote digital literacy and mental health awareness. By fostering critical engagement with social media, universities can help students develop healthier relationships with online validation and support more resilient forms of self-confidence.

Implementasi Strategi Komunikasi Internal melalui Podcast dan Video Digital di Yayasan Karya Bakti United Tractors Dinda Nailul Fauziah; Hari Otang Sasmita
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.9350

The digital era encourages organizations to adopt flexible communication media for knowledge management. This study aims to analyze the implementation of internal communication strategies through podcasts and digital videos within the knowledge management program at Yayasan Karya Bakti United Tractors (YKBUT). Using a practice-based qualitative descriptive approach, data collection involved participatory observation, focused discussions, and documentation study of viewership metrics. The results indicate that audiovisual digitization effectively documents tacit knowledge into an accessible format. Despite facing operational challenges regarding the temporary absence of technical staff, the division successfully adapted through standardized work instruction matrix, producing three live podcasts and four repurposed digital videos called KAJOL. Metric evaluation demonstrated broad internal audience reach, with psychological well-being topics dominating 36% of total views. This implies that internal communication effectiveness relies heavily on concise content repurposing innovations and personal relevance. Therefore, organizations are highly recommended to maintain content repurposing strategies and increase non-technical competency materials.

PERAN VIDEO EDITOR DALAM PRODUKSI WINNING CONTENT INSTAGRAM @MCH.ID_OFFICIAL DI WILL&DO BUSINESS PARTNER Nurwahyudin; Hari Otang Sasmita
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 2 (2026): Volume 11 No. 02, Juni 2026.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i2.54437

The rapid development of social media has increased the use of short-form video content as a medium for digital communication and promotion. In this process, video editors play an important role in packaging messages to make them more engaging and capable of increasing audience interaction. However, studies discussing the role of video editors in creating winning content on social media remain limited, particularly regarding content production processes within a creative agency environment. This study aims to analyze the role of video editors in producing winning content for the Instagram account @MCH.id_official, describe the content production and editing workflow, and identify the challenges encountered during the production process. This research employed a descriptive qualitative approach with data collected through observation, active participation, interviews, documentation, and literature studies. The main informant was the Creative Production Manager of Will&Do Business Partner. The findings indicate that video editors are involved in various stages of content production, including timeline arrangement through the cut-to-cut technique, color correction and color grading, keyframe adjustment, subtitle creation, text element and graphic element insertion, as well as the addition of sound effects and background music. The study also found that talking head content supported by subtitles, text elements, and visual movements such as zoom in and zoom out tends to generate higher audience engagement. In addition, the first 5–15 seconds of a video were identified as a crucial factor in retaining audience attention. The main challenge faced by the editor was the placement of text element layouts, which required more time than other editing stages. The findings suggest that the role of a video editor extends beyond technical editing skills and contributes significantly to the creation of winning content on the Instagram platform.

IMPLEMENTASI DAN STRATEGI MEDIA SOSIAL PT LEADERSHIP NASIONAL ASIA UNTUK PROMOSI PELATIHAN SDM Zalfa Alya Rifa; Hari Otang Sasmita
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54578

The development of digital technology has encouraged companies to use social media as an effective promotional tool to reach consumers and strengthen brand image. PT Leadership Nasional Asia utilizes various social media platforms to promote its training programs and professional certifications. This study aims to describe the implementation of social media in supporting the promotion and marketing of human resource (HR) training programs, identify strategies for planning, producing, and distributing promotional content, and analyze challenges in its management. The study employs a qualitative descriptive method using interviews, participatory observation, and literature review as data collection techniques. Data were analyzed using the Miles and Huberman interactive model, which consists of data reduction, data presentation, and conclusion drawing. The findings indicate that social media, particularly Instagram, plays an important role in promoting training programs and strengthening the company’s image, despite challenges related to team coordination, content standardization, and audience engagement optimization.

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