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All Journal Jurnal Indonesia Sosial Sains
Kayleen Nicole, Gusti
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Visual Storytelling on The @Infosvipb Instagram Account as A Social Bridge for Digital Communication and Media Students Kayleen Nicole, Gusti; Budi Priatna, Wahyu; Tri Harpin Pranata, Rici; Riyanto, Sutisna
Jurnal Indonesia Sosial Sains Vol. 6 No. 12 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i12.2140

Abstract

Visual storytelling is a method of conveying messages through structured visuals elements that enhance audience engagement. Instagram's @infosvipb account is widely used by IPB Vocational School students to share information, educational content, campus promotions, and cross-program interactions. This study examines the relationship between visuals storytelling on @infosvipb and its role US a social bridge for Digital Communication and Media students. Using a quantitative approach, questionnaires were distributed to 77 respondents. The findings show a significant positive relationship between visual storytelling and the formation of social bridges among students, particularly through reels, vocational-themed memes, and collaborative content.
Co-Authors Rici Tri Harpin Pranata Sutisna Riyanto Wahyu Budi Priatna