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All Journal Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Sinergi : Jurnal Ilmiah Multidisiplin
Nadhyatul Hasanah
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Aerospace Engineering Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Dampak Penggunaan Mobile Banking Syariah Terhadap Kepuasan Nasabah Bank BSI (Studi Kasus Pada Masyarakat Di Kota Medan) Nadhyatul Hasanah; Aisyah Nur Amelia; Rizka Aulia; Muhammad Arfan Harahap
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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Abstract

Digital transformation has encouraged Islamic banks to develop mobile banking as a primary channel for customer transactions. This study aims to analyze the effect of Islamic mobile banking usage (BSI Mobile) on customer satisfaction at Bank Syariah Indonesia in Medan City. A quantitative associative approach was employed by collecting primary data from active users of BSI Mobile. Data were analyzed using simple linear regression. The findings indicate that the use of BSI Mobile has a positive and significant effect on customer satisfaction. These results confirm that ease of use, service speed, and transaction flexibility play an important role in enhancing customer satisfaction, highlighting the strategic importance of improving mobile banking service quality in Islamic banking. Keywords: Islamic mobile banking, customer satisfaction, Bank Syariah Indonesia, digital services.   Abstrak Transformasi digital mendorong perbankan syariah mengembangkan mobile banking sebagai sarana utama layanan transaksi nasabah. Penelitian ini bertujuan menganalisis pengaruh penggunaan mobile banking syariah (BSI Mobile) terhadap kepuasan nasabah Bank Syariah Indonesia di Kota Medan. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif, melalui pengumpulan data primer dari nasabah aktif pengguna BSI Mobile. Analisis data dilakukan menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa penggunaan BSI Mobile berpengaruh positif dan signifikan terhadap kepuasan nasabah. Temuan ini menegaskan bahwa kemudahan penggunaan, kecepatan layanan, dan fleksibilitas transaksi melalui BSI Mobile berperan penting dalam meningkatkan kepuasan nasabah, sehingga penguatan kualitas layanan mobile banking menjadi faktor strategis dalam pengembangan perbankan syariah. Kata kunci: mobile banking syariah, kepuasan nasabah, Bank Syariah Indonesia, layanan digital.
Sosialisasi dan Pendampingan Digitalisasi UMKM Melalui Penerapan QRIS di Dusun I Bah Aren, Nagori Pamatang Sidamanik Raisah Armayanti Nasution; Rifka Annisa Sirait; Nadhyatul Hasanah; Faris Affandi; Alfa Rizi Azhari
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 4 No. 3 (2026): Juli : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v4i3.3024

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Dusun I Bah Aren, Nagori Pamatang Sidamanik largely still rely on conventional cash-based transactions, resulting in challenges such as limited change availability, elderly sellers who are less familiar with technology, and inefficient service time. This community service activity aims to provide socialization and mentoring to MSME actors in Dusun I Bah Aren, Nagori Pamatang Sidamanik regarding transaction digitalization through the implementation of the Quick Response Code Indonesian Standard (QRIS) using the GoPay Merchant application. The implementation method includes material socialization, application usage demonstration, and direct mentoring in merchant account registration and transaction simulation. The results show that participants gained a better understanding of the benefits of QRIS for business sustainability, reflected in positive responses during the discussion session and a comprehension quiz result in the good category on average. This activity is expected to encourage MSME actors in Dusun I Bah Aren, Nagori Pamatang Sidamanik to begin adopting digital payment systems to improve business efficiency and competitiveness.
Co-Authors Aisyah Nur Amelia Alfa Rizi Azhari Faris Affandi MUHAMMAD ARFAN HARAHAP Raisah Armayanti Nasution Rifka Annisa Sirait RIZKA AULIA