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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Al-Zayn: Jurnal Ilmu Sosial & Hukum
Dini Sasmita Sari
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Resiliensi Bisnis Umkm Serundeng 3 Dare Melalui Integrasi Strategi Pemasaran Berbasis Syariah Dini Sasmita Sari; Salihin; Sumin; Luqman; Nur Atiqah
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.4070

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) berkontribusi 61,07% terhadap Produk Domestik Bruto Indonesia, namun hanya 42% UMKM sektor kuliner mampu bertahan lebih dari lima tahun. Di tengah tantangan keberlanjutan ini, perkembangan ekonomi syariah yang mencapai Rp2.803,70 triliun membuka peluang integrasi nilai-nilai syariah dalam operasional UMKM. Penelitian ini bertujuan menganalisis resiliensi bisnis UMKM Serundeng 3 Dare melalui integrasi strategi pemasaran berbasis syariah, mencakup enam dimensi: internalisasi nilai teologis dalam identitas brand, manifestasi prinsip halalan thayyiban dalam standar mutu produk, implementasi keadilan ekonomi melalui strategi maslahah dalam penetapan harga, etika distribusi dan transparansi transaksi tanpa gharar, komunikasi pemasaran berbasis sifat siddiq dan tabligh, serta resiliensi bisnis dan manajemen konflik berbasis etika syariah. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus intrinsik. Partisipan dipilih secara purposif meliputi pemilik usaha, karyawan, dan pelanggan loyal. Pengumpulan data dilakukan melalui wawancara mendalam virtual menggunakan platform Zoom Meeting dengan durasi 90-120 menit per sesi, dilengkapi studi dokumentasi. Analisis data menggunakan metode analisis tematik dengan bantuan software NVivo 12 mengikuti enam fase analisis. Keabsahan data dijamin melalui triangulasi sumber, member checking, thick description, audit trail, dan reflexivity peneliti. Temuan menunjukkan bahwa integrasi strategi pemasaran berbasis syariah berkontribusi signifikan terhadap resiliensi bisnis melalui pembentukan trust capital, distinctive capability, competitive moat, dan moral resilience yang menciptakan keunggulan kompetitif berkelanjutan. Penelitian ini memberikan kontribusi teoretis berupa framework integratif antara Islamic marketing principles dan business resilience theory, serta implikasi praktis bagi pengembangan UMKM berbasis nilai syariah di Indonesia.
KRISIS INFLASI GLOBAL DAN SOLUSI STABILITAS HARGA DALAM EKONOMI ISLAM Dini Sasmita Sari; Ichsan Iqbal
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46987

Abstract

The wave of global inflation that has engulfed almost the entire world economy following the COVID-19 pandemic and the escalation of the Russia-Ukraine geopolitical conflict has exposed deep structural vulnerabilities in the conventional economic system based on usury, speculation, and uncontrolled credit expansion. This study aims to comprehensively analyze the phenomenon of the global inflation crisis and elaborate on price stability solutions offered by Islamic economic principles. The method used is a qualitative approach with a literature study design (library research), utilizing content analysis techniques on relevant primary and secondary sources, including official reports of international institutions, articles from accredited national journals, reputable international journals, and academic books on Islamic economics. The results show that the global inflation crisis was triggered simultaneously by supply chain disruptions, spikes in energy prices, a food crisis due to geopolitical conflicts, and expansionary monetary policies that resulted in a liquidity surplus without a basis in real productivity. Islamic economics diagnoses inflation not only as a monetary phenomenon, but also as a manifestation of systemic injustice stemming from the practices of usury, ikhtikar (hoarding), and gharar (excessive speculation). The solutions offered include profit-sharing-based monetary reform, enforcing the prohibition on ikhtikar through the institution of hisbah, optimizing zakat and waqf as automatic stabilizers of wealth distribution, and implementing sharia fiscal policies oriented towards meeting the dharuriyyat needs of society. The maqasid sharia framework has proven relevant as a normative foundation for designing price stability policies that are not only economically effective but also socially just and ethically dignified in the context of a modern economy.
Co-Authors Ichsan Iqbal luqman Nur Atiqah salihin Sumin