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All Journal Abdi Seni SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi)
Valencia, Erin
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Enhancing Community-Based Rural Tourism through Master planning, Business Models, and Branding in Curug Luhur, Ambarjaya, Sukabumi Nurhaida, Dida; Rezandi, Fajar; Effendi, Harris; Alfiansyah, Alif; Aryaseta, Ariel; Abdullah, Muhammad Fathir; Valencia, Erin
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 6 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v6i2.14474

Abstract

Background:  This community service program aimed to develop Curug Luhur as a sustainable rural tourism destination in Desa Ambarjaya by strengthening local capacity in participatory spatial planning, business model development, and digital destination branding. The objective was to integrate these components into a community-based tourism framework that supports environmental sustainability, economic viability, and local governance. Contribution: The program empowered 20 local stakeholders, including village officials, community organizations, and the youth group Bina Muda Group, as well as 11 micro, small, and medium enterprises (MSMEs) from culinary, handicraft, and service sectors. It fostered cross-sector collaboration, enhanced community ownership, and supported MSME integration into the local tourism value chain. Method: A participatory action approach was applied, combining Participatory Rural Appraisal (PRA), site surveys and spatial mapping, focus group discussions (FGDs) for master planning and architectural design, business management training using SWOT analysis and the Business Model Canvas (BMC), MSME empowerment activities, and digital branding and social media workshops. Results: The program produced a community-endorsed tourism master plan, participatory architectural design proposals, strategic business models for tourism activities, and a locally grounded destination brand supported by digital promotion tools. Participant evaluation showed high overall satisfaction (average score: 4.6/5), improved entrepreneurial skills, and stronger community commitment to tourism development. Conclusion: The integration of participatory master planning, business model innovation, and digital promotion effectively strengthened the institutional, economic, and promotional foundations of Curug Luhur. This approach demonstrates a replicable model for sustainable, community-driven rural tourism development in Indonesia.
Pelatihan Melukis Pot Dekorasi Taman Bagi Anak Binaan Pondok Yatim dan Dhuafa Jasjfi, Elda Franzia; Iskandar, Layla Nurina Kartika; Wahyuningrum, RA Heryani; Novianti, Erlina; Sofyan, Edria Putrinda; Valencia, Erin; Hestiningtyas, Rhomina
Abdi Seni Vol. 16 No. 2 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v16i2.7451

Abstract

Environmental awareness education needs to be carried out continuously starting from childhood. Various ways can be done to increase awareness of the environment, by interacting directly with the environment and increasing the beauty of the environment through artistic activities. The location of the training activities is the Pondok Yatim dan Dhuafa Tomang managed by Yayasan Amal Sholeh Sejahtera, which is inhabited by 10 children aged 5-12 years, located on Jl. Gelong Baru No. 8, Tomang, Grogol Petamburan, West Jakarta. To build environmental awareness, environmental-themed drawing training has been carried out for underprivileged children at Pondok Yatim dan Dhuafa Tomang. In this activity, it was found that children have many interests in drawing activities. For this reason, this program was continued with training in painting pots as garden decorations at Pondok Yatim dan Dhuafa Tomang. The pondok has a front yard area, which contains several green plants but has not been processed by involving the assisted children in cultivating the front yard area of ​​the cottage. The activity of decorating plant pots in your yard is a form of interaction with the surrounding environment and can also improve the aesthetics of the environment so that it is more attractive. The training method is carried out directly by a team consisting of lecturers and students from the Visual Communication Design, Interior Design and Photography study programs. The training material includes insight into the garden environment around your home, tools and media for planting and painting, procedures for painting pots, and creativity in painting garden decoration pots. The results of the training were 10 (ten) individual works of the training participants to paint aesthetic garden decoration pots to be used in the Pondok Yatim dan Dhuafa Tomang environment. Keywords: garden decoration; children creativity; painting pots; environment
Co-Authors Abdullah, Muhammad Fathir Alfiansyah, Alif Aryaseta, Ariel Dida Nurhaida Elda Franzia Jasjfi Erlina Novianti, Erlina Fajar Rezandi Harris Effendi Hestiningtyas, Rhomina Iskandar, Layla Nurina Kartika Sofyan, Edria Putrinda Wahyuningrum, RA Heryani