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Implementasi Promosi Sekolah di SDI Technopreneur An Nadwah Sihabudin Sihabudin; Siti Qomariyah; Muhammad Helmi Alfian; U. Ruhimatullah; Deliyanti Dimyati
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 5 No. 1 (2026): April: JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v5i1.8192

Abstract

This study aims to describe the implementation of school promotion at SDI Technopreneur An Nadwah as an effort to increase the interest of prospective new students. The research employs a descriptive qualitative method with data collection techniques including observation, informal interviews, and document analysis. The results show that the basic concept of SDI Technopreneur An Nadwah is based on the national curriculum integrated with technopreneurship programs, tahfiz, and the cultivation of Islamic character habits. The promotional strategies used include publication through social media, school branding programs, collaboration with PAUD/TK institutions, open house activities, and the distribution of printed media. Promotional implementation is carried out in a structured manner through the creation of digital content, the organization of public events, and the provision of digital-based PPDB (new student admission) information services. The obstacles encountered include limited promotional human resources, content consistency, and competition among schools; however, these can be addressed through the formation of a dedicated promotion team, strengthening the school’s flagship content, and optimizing digital media. This study concludes that effective school promotion can enhance institutional visibility and attract the interest of prospective new students more optimally.
Pendekatan Studi Islam: Perspektif Fathi Osman Dalam Metodologi Kajian Keislaman Kontemporer Yurna Bachtiar; Nura NurAeni; Eni Nuraeni; Dwi Suryani Kurniawan; Deliyanti Dimyati; Ridwan
Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan Vol 11 No 01 (2026)
Publisher : Konsorsium Dosen Sekolah Tinggi Agama Islam (STAI) Al-Yasini Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55102/alyasini.v11i01.7233

Abstract

Islamic studies as a scientific discipline has experienced significant methodological development in recent decades. The complexity of Islamic teachings, encompassing theological, juridical, historical, sociological, and cultural dimensions, demands comprehensive and multidisciplinary approaches. This research aims to analyze various approaches in contemporary Islamic studies and identify the strengths and limitations of each approach. The method employed is library research with a qualitative descriptive-analytical approach. Data were collected from various relevant primary and secondary literature sources, then analyzed using content analysis and comparative methods. The research findings indicate that there are five main approaches in Islamic studies: (1) theological-normative approach emphasizing the das sollen aspect based on the Qur'an and Hadith; (2) historical approach examining the development of Islam in spatial and temporal contexts; (3) sociological approach analyzing Islam as a social phenomenon; (4) anthropological approach focusing on Islamic practices in specific cultural contexts; and (5) phenomenological approach understanding Islam from the subjective experiences of its adherents. Each approach has different epistemological and methodological assumptions, resulting in diverse interpretations. This research concludes that the integration and synthesis of various approaches produce a more holistic and multidimensional understanding of Islam as a religion, civilization, and socio-cultural phenomenon