Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pertanian Terpadu
Mubin, Alan Nuril
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Optimalisasi Desain dan Komunikasi Pemasaran melalui Platform E-Commerce Produk Bawang Merah Varietas Rubaru sebagai Komoditi Unggulan Pertanian Sumenep Kurli, Anis; Hidayat, Imam; Suharyanto, Deny Feri; Prayoga, Andika Priyas; Mubin, Alan Nuril; Putra, Deny Fardiansyah
Jurnal Pertanian Terpadu Vol 13 No 2 (2025): Jurnal Pertanian Terpadu Jilid XIII Nomor 2 Desember 2025
Publisher : Sekolah Tinggi Pertanian Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36084/jpt..v13i2.699

Abstract

The lack of a unique design concept and effective marketing communication has made it difficult for processed agricultural products, specifically Rubaru variety shallots, to compete with other products. Local producers and entrepreneurs have yet to fully leverage packaging design as a branding tool through e-commerce platforms and social media. This study aims to optimize product design and marketing communication through a digital approach to enhance competitiveness and market reach. The research uses a qualitative exploratory method and applies a design thinking approach involving the stages of empathy, problem definition, ideation, prototyping, and testing. The findings indicate that the implementation of attractive packaging design, supported by storytelling-based marketing narratives and strategic optimization of e-commerce platforms, can significantly improve the visibility and consumer interest in Rubaru variety shallot products. The study concludes that the integration of visual communication design and digital marketing on e-commerce platforms is a key strategy in elevating the potential of processed agricultural commodities. This approach helps build a strong brand image, creates appealing and informative packaging, and fosters consumer trust in Rubaru variety shallot products in the modern market.
Co-Authors Abda Abda Anis Kurli, Anis Prayoga, Andika Priyas Putra, Deny Fardiansyah Suharyanto, Deny Feri