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All Journal International Journal of Multidisciplinary Science and Applied Research (IJOMAS)
Elisabeth Robeka Maniagasi
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Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Social Media Use Intensity and Interpersonal Communication Style on Self-Image Formation among Adolescents and Young Adults in the Digital Environment Bryna Callista; Syahwa At Taric Romadhona; Elisabeth Robeka Maniagasi; Eko Budi Siswandoyo; Novi Ratriningtyas
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 06 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA
Publisher : oneamd.com

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Abstract

The formation of self-image in the digital environment refers to the process by which individuals manage their appearance, self-perceptions, and social interactions through social media in order to obtain social recognition. This study aims to examine the influence of social media use intensity and interpersonal communication style on self-image formation among adolescents and young adults in the digital space. A quantitative research approach was employed using a survey method involving 144 respondents aged between 13-30 years old who actively use social media platforms. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression analysis. The findings indicate that both the intensity of social media use and interpersonal communication style have a positive and significant effect on self-image formation, both partially and simultaneously. These results suggest that active engagement in social media, supported by effective interpersonal communication styles, plays a crucial role in shaping individuals’ self-image in digital environments.
Co-Authors Bryna Callista Eko Budi Siswandoyo Novi Ratriningtyas Syahwa At Taric Romadhona