<![CDATA[The formation of self-image in the digital environment refers to the process by which individuals manage their appearance, self-perceptions, and social interactions through social media in order to obtain social recognition. This study aims to examine the influence of social media use intensity and interpersonal communication style on self-image formation among adolescents and young adults in the digital space. A quantitative research approach was employed using a survey method involving 144 respondents aged between 13-30 years old who actively use social media platforms. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression analysis. The findings indicate that both the intensity of social media use and interpersonal communication style have a positive and significant effect on self-image formation, both partially and simultaneously. These results suggest that active engagement in social media, supported by effective interpersonal communication styles, plays a crucial role in shaping individuals’ self-image in digital environments.]]>
Copyrights © 2025
