Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal AGRIEKONOMIKA E-Dimas: Jurnal Pengabdian kepada Masyarakat
Putri, Della Aprilia Danaparamita
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Inkubasi Agroindustri Kecil Menengah melalui Optimalisasi Sistem TIK Berbasis Website Maulidah, Silvana; Yuswita, Effy; Riana, Fitria Dina; Dewi, Heptari Elita; Aprilia, Anisa; Hartono, Rachman; Putri, Della Aprilia Danaparamita; Sa’adah, Siti Lailatus
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 4 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i4.24654

Abstract

Perkembangan teknologi informasi dan komunikasi (TIK) yang pesat telah memberikan peluang besar bagi agroindustri kecil dan menengah untuk meningkatkan efisiensi dan daya saing usaha. Melalui promosi pada platform pemasaran digital, pelaku usaha dapat menjual produk secara luas, menembus pasar baru, dan meningkatkan penjualan. Program pengabdian masyarakat bertujuan untuk memberikan pelatihan kepada usaha Agrowisata Lumbung Stroberi Pandanrejo mengenai pemanfaatan TIK berbasis website dalam strategi pemasaran digital. Kegiatan dilaksanakan pada bulan Agustus 2024 di Desa Pandanrejo, Kota Batu dan bekerja sama dengan BUMDes Raharjo. Tahapan kegiatan meliputi: a. Pra-kegiatan melalui observasi dan identifikasi kebutuhan, b. Kegiatan (pengembangan, optimalisasi website agrowisata, dan sosialisasi dan pelatihan kepada pengelola), dan c. Evaluasi efektivitas website sebagai media promosi. Hasil menunjukkan bahwa optimalisasi website berhasil meningkatkan akses informasi yang lebih cepat, kemudahan pemesanan dan pengaksesan secara optimal, serta daya tarik promosi agrowisata. Program ini diharapkan menjadi model pengembangan digitalisasi promosi yang dapat diadopsi di wilayah agrowisata lainnya. 
The effect of digital marketing and product attributes on consumer purchasing decisions in sayurbox Andriani, Dwi Retno; Riyadi, Sahrul Dwi; Putri, Della Aprilia Danaparamita; Prameswari, Syera Aqila; Berlian, Gladys Oryz; Purba, Pebli Adenesli; Ningrum, Priskilah Febi Widya; Nurdiantoro, Hermawan Syafrizal Wahyu; Parlindungan, Soaniton David Stefanus
Agriekonomika Vol 13, No 1: April 2024
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v13i1.24174

Abstract

The development of information and communication media has become one of the conveniences of accessibility experienced by every individual, supported by rampant online shopping activities. Sayurbox is a startup that sells fruit and vegetables online. Due to the closure of offline stores and the closure of partners in several areas, Sayurbox was forced to strengthen its sales strategy again, especially in the Surabaya area. The researcher's aim is to understand the purchasing decisions of Sayurbox Surabaya customers to ensure the company's business development is successful and sustainable in competition with similar start-ups in the food and beverage sector. The location of this research was determined based on the design, namely the Sayurbox branch in the Surabaya area for 2 months May - July 2023 with a sample of 100 respondents. The analytical tools used in this research consist of descriptive analysis and quantitative analysis, namely the use of the SEMP-PLS method.
Co-Authors Anisa Aprilia Berlian, Gladys Oryz Dwi Retno Andriani Fitria Dina Riana Heptari Elita Dewi Ningrum, Priskilah Febi Widya Nurdiantoro, Hermawan Syafrizal Wahyu Parlindungan, Soaniton David Stefanus Prameswari, Syera Aqila Purba, Pebli Adenesli Rachman Hartono Riyadi, Sahrul Dwi Sa’adah, Siti Lailatus Silvana Maulidah Yuswita, Effy