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All Journal Jurnal Hukum Ekonomi Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Munajat, Ma'mur
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Digitalisasi Dan Transformasi Teknologi Dalam Pengembangan Industri Halal Di Era Ekonomi Digital: Digitalisasi dan Transformasi Apriliyani, Feni; Munajat, Ma'mur; Fatmasari, Dewi; Jaelani, Aan
Jurnal Hukum Ekonomi Syariah Vol 4 No 2 (2025): Jurnal Hukum Ekonomi Syariah
Publisher : STAI Al Musaddadiyah Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37968/jhesy.v4i2.1851

Abstract

The development of the digital economy has brought significant changes to the halal industry through digitalization and technological transformation. The use of digital technology affects not only production and distribution processes but also halal certification systems, supply chain transparency, and marketing strategies for halal products. On the one hand, this transformation creates opportunities to improve business efficiency and expand market access, particularly for halal industry players. On the other hand, it presents challenges related to human resource readiness, digital literacy, and the consistent application of ethical values and sharia compliance. This study aims to examine the role of digitalization and technological transformation in the development of the halal industry in the digital economy era. The research adopts a qualitative approach using a literature review method by analyzing academic publications, policy documents, and digital-based halal industry practices. The findings indicate that digitalization contributes positively to accelerating halal certification processes, enhancing product traceability, and expanding marketing reach through digital platforms. Technological transformation also encourages the emergence of innovative halal business models that are more adaptive to market dynamics. Nevertheless, the development of a digital-based halal industry requires responsive regulatory support, strengthened digital literacy among business actors, and the integration of sharia values to ensure that technological utilization remains sustainable and responsible. Keywords: digitalization; technological transformation; halal industry; digital economy.
Peran Kualitas Pelayanan, Emosional Marketing, dan Spiritual Marketing terhadap Loyalitas Customer pada Penerbit Tiga Serangkai Cabang Cirebon Munajat, Ma'mur; fatmasari, Dewi; Haerisma, Alvien Septian
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11598

Abstract

This study aims to analyze the influence of service quality, emotional marketing, and spiritual marketing on customer loyalty at Tiga Serangkai Publishing, Cirebon Branch. Customer loyalty is a crucial factor in maintaining business sustainability, particularly in the publishing industry, which faces intense competition and changes in consumer behavior. This research employs a quantitative approach using a survey method conducted among customers of Tiga Serangkai Publishing, Cirebon Branch. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that service quality, emotional marketing, and spiritual marketing have a positive and significant effect on customer loyalty, both partially and simultaneously. Among these variables, service quality has the most dominant influence on customer loyalty. These findings suggest that improving service quality, supported by emotional approaches and spiritual values, can strengthen long-term relationships between the company and its customers. This study is expected to serve as a reference for publishing management in formulating marketing strategies oriented toward customer loyalty.
Co-Authors Aan Jaelani Alvien Septian Haerisma Apriliyani, Feni Dewi Fatmasari