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All Journal Jurnal Atma Inovasia
Josephine Sekar Gracella Tifanaputri
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Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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Pemberdayaan Perempuan dalam Pembuatan Rosario dan Pemasaran Digital Kurnianingtyas, Chandra Dewi; Parama Kartika Dewa; Josephine Sekar Gracella Tifanaputri
Jurnal Atma Inovasia Vol. 6 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i1.12677

Abstract

Women’s empowerment initiatives represent a strategic effort to foster economic independence while simultaneously strengthening spiritual and social values within the community. One such approach is through training in the craft of rosary-making using cord and beads, which carries not only religious significance but also economic potential as a devotional handicraft product. This program is designed to enhance the skills of women, particularly within the Sang Timur community Semangkak Klaten, by enabling them to independently and creatively produce rosaries. As an innovation in community engagement, the training goes beyond the technical aspects of rosary production by incorporating education on digital marketing strategies. Participants are equipped with the skills to utilize social media platforms, online marketplaces, and product photography techniques to promote their creations more effectively and to a wider audience.
Co-Authors Chandra Dewi Kurnianingtyas Dewa, Parama Kartika