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All Journal Custodia: Journal of Legal, Political, and Humanistic Inquiry
Akwal Waffi Kariswan
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Law, Crime, Criminology & Criminal Justice

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Strategi Glokalisasi Mcdonald’s Indonesia Sebagai Perusahaan Transnasional (TNC) Dalam Adaptasi Menu Lokal Periode 2023-2025 Akwal Waffi Kariswan; Maulana Fasha Aralea; Sekar Rahayu; Syifa Nindia Destiany; Septianis Afifah
Journal of Legal, Political, and Humanistic Inquiry Vol 1 No 2 (2025): December: Custodia: Journal of Legal, Political, and Humanistic Inquiry
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/n1v1mb34

Abstract

The glocalization strategy is a crucial factor for transnational corporations adapting to markets with strong cultural characteristics, such as Indonesia. The public's preference for spicy food, rice consumption, and the use of distinctive spices has prompted McDonald's to adapt its menu, including products like Ayam Spicy, Nasi Uduk McD, Sambal Korek, and various pies with local flavors. This article uses a qualitative, literature-based method to analyze data from scientific journals, previous research, media reports, and company documents. This approach helps illustrate how McDonald's integrates its global identity with local cultural elements to increase consumer acceptance. This research demonstrates that menu adaptations serve not solely as a commercial strategy but also as a form of business diplomacy that strengthens McDonald's social legitimacy as a transnational corporation and reduces cultural resistance to global products. Thus, this study confirms that glocalization is a crucial mechanism in global-local dynamics, particularly in the fast food industry, which relies heavily on sensitivity to public tastes.
Diplomasi Transisi Energi Indonesia: Strategi Lingkungan dan Negosiasi Investasi Hijau Global Periode 2023–2025 Akwal Waffi Kariswan; Maulana Fasha Aralea; Sekar Rahayu; Syifa Nindia Destiany; Diyah Pitaloka Rizki
Journal of Legal, Political, and Humanistic Inquiry Vol 1 No 3 (2026): March: Custodia: Journal of Legal, Political, and Humanistic Inquiry
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/8xehd452

Abstract

The global energy transition has made green investment a strategic issue in international relations, particularly for developing countries facing funding constraints and dependence on fossil fuels. Indonesia is in a crucial position due to its significant renewable energy potential, yet its continued reliance on coal as its primary energy source. This article aims to analyze Indonesia's energy transition diplomacy in attracting and managing global green investment in the 2023–2025 period. This research employs a qualitative approach, employing literature review and foreign policy analysis. Data were obtained from official government documents, international organization reports, and relevant scientific publications, and then analyzed using an environmental diplomacy framework. The analysis focuses on Indonesia's strategy for energy transition cooperation, particularly through the Just Energy Transition Partnership (JETP) scheme and involvement in global climate forums. The results show that Indonesia adopts an adaptive diplomatic strategy by balancing national development interests with global climate commitments. Environmental diplomacy is utilized as an instrument to enhance Indonesia's bargaining position in obtaining green investment, transition funding, and technical support.  
Co-Authors Diyah Pitaloka Rizki Maulana Fasha Aralea Sekar Rahayu Septianis Afifah Syifa Nindia Destiany