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All Journal Dinasti International Journal of Education Management and Social Science Studi Akuntansi, Keuangan, dan Manajemen
Lily Purwianti
Universitas Internasional Batam, Batam, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Factors Influencing The Adoption of E-Government in Riau Province Debora Sri Intan; Lily Purwianti; Hepy Hefri Ariyanto; Ratih Anggraini
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5014

Abstract

The goal of this research is to identify the elements that affect the implementation of e-government in Riau Island. Employees of the Riau Islands Provincial Government comprise the sudy population, and the research sample consists of those emplyoees who meet the requirements of being able to use digital public service applications in the course of their work. An online survey with measurement questions was sent to respondents in existing regional apparatus organizations and complete answers were received by 417 respondents consisting of permanent and non-permanent employees with variations in education and age, were considered usable for analysis. Trust, security concern, perceived usefulness, information communication and technology, perception of e-government as a mediating variable and adoption of e-government as a dependent variable are the variables in this study, which employs a quantitavive research methodology with data processing using Samrt Pls. Results indicate that trust, security concern, perceived usefulness, information communication and technology have an effect on user decisions in adopting the e-government system. The findings of this study can be considered by the-government when formulating policies that can promote and anhance system quality and establish a thorough and high-quality e-government system implementation while simultaneously enhancing data secutity and the accessibility of sufficient technology infrastructure in the provincial government of Riau Island’s workplace.  
Beyond Warmth and Competence: Influencer Marketing in Indonesia’s Local Fashion Andina Fasha; Ratih Anggraini; Lily Purwianti; Teh Zaharah Yaacob
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.6332

Abstract

Purpose: This study investigates the impact of brand warmth and brand competence on consumers repurchase intentions for local fashion brands in Indonesia, focusing on Batam City. Grounded in the Theory of Planned Behavior (TPB) and the Stereotype Content Model (SCM), this study examines consumer engagement as a mediating factor and influencer marketing as a moderating variable. Research Methodology: A quantitative method was employed, and responses from 446 participants in Indonesia were collected using structured questionnaires. Data were analyzed using SmartPLS 3. Results: The findings revealed that brand warmth significantly enhanced repurchase intention, whereas brand competence did not. However, warmth and competence substantially increased consumer engagement, positively mediating the relationship with repurchase intention. Additionally, influencer marketing strengthens the effect of brand perception on consumer engagement. Conclusions: These insights suggest that emotional perception (warmth) is a stronger driver of consumer loyalty than functional perception (competence), and that influencer-driven strategies can effectively boost brand-consumer connections. Limitations: This study focuses only on local fashion brands in Indonesia, especially bags and wallets; therefore, the results may not apply to other products or industries. The study was conducted only in Indonesia and mainly involved female consumers. Contributions: This study makes a significant theoretical contribution by integrating the TPB and SCM into the local branding context, particularly by emphasizing emotional branding and influencer partnerships to enhance sustained consumer engagement and loyalty in the competitive local fashion market.
Co-Authors Andina Fasha Ariyanto, Hepy Hefri Debora Sri Intan Ratih Anggraini Teh Zaharah Yaacob