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All Journal Maker: Jurnal Manajemen Jurnal Pengabdian Kepada Masyarakat Indonesia
Aulia Nurul Hidayah
Universitas Dian Nuswantoro
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Public Health Social Sciences

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Dari Ladang ke Layar Kaca: Pemberdayaan Technopreneurship pada UMKM Erawadee dan Bee Farm Thailand Menuju Industri Digital Mahmud Mahmud; Aulia Nurul Hidayah; Ariati Anomsari; Febrianur Ibnu Fitroh Sukono Putra; Tubagus Achmad Darodjat
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.7386

Abstract

Transformasi digital telah membuka peluang besar bagi pelaku usaha mikro, kecil, dan menengah (UMKM) untuk memperluas jangkauan pasar dan meningkatkan efisiensi operasional melalui technopreneurship. Kegiatan pengabdian ini bertujuan untuk memberdayakan UMKM agrobisnis Erawadee dan Bee Farm di Thailand agar mampu beradaptasi dan berkembang dalam ekosistem digital. Pendekatan yang digunakan melibatkan pelatihan intensif mengenai pemanfaatan teknologi digital dalam kewirausahaan, termasuk penguatan pola pikir kewirausahaan digital, identifikasi peluang berbasis data, strategi pemasaran digital, serta optimalisasi platform daring sebagai kanal distribusi. Meskipun prinsip dasar kewirausahaan tetap relevan, kewirausahaan digital menuntut pelaku usaha untuk terhubung secara aktif dengan masyarakat digital serta mampu mengelola dan mengombinasikan berbagai sumber daya digital seperti data terbuka, konten daring, layanan cloud, dan kontribusi komunitas. Hasil kegiatan menunjukkan bahwa pelatihan technopreneurship secara signifikan meningkatkan pemahaman dan kesiapan digital para pelaku UMKM, serta membuka potensi kolaborasi lintas platform yang lebih luas. Dengan demikian, kegiatan ini menjadi langkah strategis dalam meminimalisir hambatan kewirausahaan sekaligus mendorong UMKM menuju industri digital yang lebih adaptif dan kompetitif.
ROLE OF GENERATION Z’S DECISION-MAKING IN ONLINE LOANS AND EASE OF USE AS A MODERATOR AMONG UNIVERSITY STUDENTS Fakhmi Zakaria; Ifnu Setya Alfaturachman; Dandy Aprilya; Salsa Filiya Salim; Aulia Nurul Hidayah
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.796

Abstract

Fintech Lending statistics report from OJK in 2023 that total online loans in Indonesia exceeded IDR 47 trillion as of June 2023, with Generation Z (aged 19–34) as the largest user group. This study analyzes the factors influencing Generation Z’s decision to use online loans, with ease of use as a moderating variable. A quantitative approach was applied using the Partial Least Squares (PLS) method through Smart-PLS 3.0. Data were collected through an online survey with 870 respondents. The findings indicate that financial literacy, lifestyle changes, consumerism, and trust significantly influence online loan decisions. However, ease of use only moderates the relationship between consumerism and online loan decisions, while its impact on other factors is insignificant. These results suggest that ease of use does not fully strengthen the relationship between these factors and online loan decisions. Further research is needed to explore its moderating role in this context..
Co-Authors Ariati Anomsari Dandy Aprilya Fakhmi Zakaria Febrianur Ibnu Fitroh Sukono Putra Ifnu Setya Alfaturachman Mahmud Mahmud Salsa Filiya Salim Tubagus Achmad Darodjat