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All Journal Sistemasi: Jurnal Sistem Informasi JOURNAL OF APPLIED INFORMATICS AND COMPUTING SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan
Aris Tri Joko Harjanto
Universitas PGRI Semarang
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pelatihan membuat cerita inspiratif melalui teknik story selling sebagai strategi pemasaran digital bagi UMKM Wonodri Semarang Ika Septiana; Ahmad Rifai; Muhajir Muhajir; Aris Tri Joko Harjanto
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.34162

Abstract

Abstrak Kemajuan perkembangan zaman dan teknologi yang semakin pesat tentunya dapat dimanfaatkan UMKM untuk meningkatkan usaha yang dikembangkan dengan memanfaatkan perkembangan teknologi. Menawarkan produk atau jasa yang dimiliki pelaku usaha dapat dilakukan dengan menggunakan media sosial. Hal ini tentunya pelaku usaha diharapkan memiliki kemampuan marketing digital untuk memasarkan produk atau jasa ke khalayak umum secara langsung maupun tidak langsung. Story selling memberikan kebermanfaatan kepada manusia untuk mengenali informasi yang disampaikan kepada orang lain dengan cara penyampaian informasi yang dikemas atau dibungkus dalam sebuah cerita. Tujuan kegiatan pengebdian yang telah dilakukan adalah memberikan pelatihan story selling: menciptakan cerita yang menarik untuk peningkatan marketing digital pada UMKM Kelurahan Wonodri Kecamatan Semarang Selatan Kota Semarang. Metode yang digunakan selama pelatihan adalah menggunakan pendekatan partisipatif dan kolaboratif mencakup 4 tahapan pelaksanaan, yaitu Identifikasi awal, perencanaan, pelaksanaan, dan evaluasi. Mitra kegiatan dan sebagai peserta pengabdian adalah  UMKM Kelurahan Wonodri kota Semarang berjumlah 26 peserta yang hadir dalam kegiatan. Pelatihan story selling di kelurahan Wonodri semarang memberikan ketrampilan marketing dengan teknik bercerita. Peserta diharapkan dapat membangun emosi pelanggan untuk dapat dipengaruhi dengan cerita yang telah disusun dan dikembangkan dengan menarik. Keberhasilan teknik pemasaran dengan menggunakan story selling terletak pada kemampuan bercerita yang dapat menyentuh hati dan emosi masyarakat. Teknik story selling dapat dijadikan sebagai strategi pemasaran yang efektif bagi UMKM untuk menarik perhatian konsumen. Kata kunci: pelatihan; membuat cerita inspiratif; teknik story selling; strategi pemasaran digital. Abstract The rapid advancement of technology and technology can certainly be utilized by MSMEs to improve their businesses. Offering products or services owned by business actors can be done through social media. This certainly requires business actors to have digital marketing skills to market products or services to the general public, directly or indirectly. Story selling provides benefits to humans to recognize information conveyed to others by conveying information packaged or wrapped in a story. The purpose of the community service activities that have been carried out is to provide story selling training: creating interesting stories to improve digital marketing in MSMEs in Wonodri Village, South Semarang District, Semarang City. The method used during the training is a participatory and collaborative approach covering 4 stages of implementation, namely initial identification, planning, implementation, and evaluation. The activity partners and community service participants were 26 MSMEs from Wonodri Village, Semarang City, who attended the activity. Story selling training in Wonodri Village, Semarang provides marketing skills through storytelling techniques. Participants are expected to build customer emotions to be influenced by stories that have been composed and developed in an interesting way. The success of marketing techniques using story selling lies in the ability to tell stories that can touch the hearts and emotions of the community. Story selling techniques can be used as an effective marketing strategy for MSMEs to attract consumer attention. Keywords: training; creating inspirational stories; storyselling techniques; digital marketing strategies.
Implementation of the K-Means Algorithm for Clustering Zoning of Natural Disaster-Prone Areas in Pati Regency Arifin Arifin; Bambang Agus Herlambang; Aris Tri Joko Harjanto
SISTEMASI Vol 15, No 3 (2026): Sistemasi: Jurnal Sistem Informasi
Publisher : Universitas Islam Indragiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v15i3.5970

Abstract

Based on data from the Central Bureau of Statistics (BPS) of Pati Regency, during the 2018–2022 period the region frequently experienced natural disasters, particularly floods and landslides, across many areas.The high frequency of these disasters and the lack of proper mapping of affected areas present challenges that need to be addressed effectively. By utilizing technology and the K-Means clustering method, this study proposes an alternative solution to identify and map areas that are vulnerable to natural disasters. The results of the analysis indicate that Pati Regency can be divided into three clusters: Cluster 1 represents highly disaster-prone areas, accounting for 42.86% (9 regions); Cluster 2 represents disaster-prone areas, accounting for 19.04% (4 regions); and Cluster 3 represents areas with low disaster vulnerability, accounting for 38.1% (8 regions). The visualization results are presented as a classification map of regions based on their disaster vulnerability levels. This map can serve as a reference for local governments and relevant institutions in formulating more targeted and effective disaster mitigation policies.
Identification and Mitigation of Web Application Vulnerabilities in Healthcare Systems Saeful Diyan Pratama; Aris Tri Joko Harjanto; Bambang Agus Herlambang
Journal of Applied Informatics and Computing Vol. 10 No. 3 (2026): June 2026
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaic.v10i3.12951

Abstract

The rapid adoption of web-based applications in healthcare systems has increased exposure to security threats, particularly at the application layer. Despite the implementation of various security mechanisms, many systems remain vulnerable due to improper input validation, weak authentication controls, and insecure database interactions. This study aims to identify, validate, and mitigate critical web application vulnerabilities in a healthcare system, focusing on nonce reuse vulnerabilities in token-based authentication mechanisms, stored cross-site scripting (XSS), and SQL injection. The research employs an empirical approach through controlled security testing, including vulnerability identification, exploitation validation, and mitigation evaluation. The results demonstrate that all identified vulnerabilities are actively exploitable, affecting authentication integrity, data confidentiality, and system reliability. Furthermore, the implementation of targeted mitigation strategies, such as token validation, input sanitization, and parameterized queries, substantially reduced the observed exploitability of the identified vulnerabilities within the tested scenarios. These findings highlight that application-layer security weaknesses remain a significant risk in healthcare systems and require systematic and integrated mitigation approaches. The study suggests that adopting secure-by-design principles and continuous security testing may improve system resilience against application-layer attacks. The implications of this research emphasize the need for proactive security practices in web-based healthcare applications to prevent exploitation and protect sensitive data from evolving cyber threats.
Co-Authors Ahmad Rifai Arifin Arifin Bambang Agus Herlambang, Bambang Ika Septiana Muhajir Muhajir saeful diyan pratama