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All Journal Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Indonesia
Andi Hermawan
Politeknik Negeri Subang
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Ekspansi Pemasaran dan Pemanfaatan Platform Digital untuk Mendukung Pelestarian Budaya dan Peningkatan Ekonomi Kampung Adat Banceuy Lani Nurlani; Agin Sugiwa; Sari Azhariyah; Rendi Perdiansah; Muhammad Taufik Hidayat; Riski Fitriani; Andi Hermawan; Tegar Kusuma; Tasya Novita Ananda
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6150

Abstract

Banceuy Traditional Village is a traditional village in Subang Regency with rich cultural heritage and significant natural tourism potential. However, the community still faces various challenges in developing this potential, particularly in the relatively simple packaging of local products and the limited use of digital technology for marketing. This community service activity aims to increase community capacity through product packaging training and the implementation of an integrated digital platform, the Warisanbanceuy.com website, which can be used for product management, news, cultural events, homestays, and more. The results of the activity demonstrate that the community is able to create attractive and marketable product packaging and utilize the digital platform to expand marketing reach and promote culture. This technology implementation has resulted in increased community digital literacy and opened up new economic opportunities based on local potential.
Penguatan Pengelolaan dan Pemasaran Digital Wisata Hiking Leuwi Lawang di Kampung Adat Banceuy Lani Nurlani; Agin Sugiwa; Sari Azhariyah; Rohana Odang; Riski Fitriani; Muhammad Taufik Hidayat; Andi Hermawan; Rendi Perdiansah; Tegar Kusuma
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2026): September : Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v5i3.5429

Abstract

Kampung Adat Banceuy is a traditional village in Subang Regency with rich Sundanese cultural heritage and prominent natural tourism potential, particularly the Leuwi Lawang hiking trail. However, prior to this program, the trail had no safety Standard Operating Procedure (SOP), had not been officially mapped, and lacked emergency-response readiness, while tourism marketing by the Tourism Awareness Group (Pokdarwis) still relied on members’ personal social media with limited reach. This community service program aims to improve hiking trail safety standards while strengthening the Pokdarwis digital marketing capacity, using a Participatory Action Research (PAR) approach implemented through five stages: outreach and field survey, development of hiking and evacuation SOPs, installation of trail markers and handrails, first-aid (P3K) training and simulation, and digital marketing assistance. Results show improved safety readiness through trail mapping, SOP development, and marker installation at hazardous points, as well as improved emergency-response capacity through first-aid training accompanied by the handover of a first-aid kit and stretcher to Pokdarwis. On the marketing side, tourism packages were repackaged, digital marketing training was conducted, paid advertising campaigns were run through Meta Ads, and a booking system was integrated into the WarisanBanceuy.com platform. This program contributes to improved visitor safety, strengthened Pokdarwis self-reliance, and expanded, sustainable marketing reach for the natural and cultural tourism of Kampung Adat Banceuy.
Co-Authors Agin Sugiwa Lani Nurlani Muhammad Taufik Hidayat Rendi Perdiansah Riski Fitriani Rohana Odang Sari Azhariyah Tasya Novita Ananda Tegar Kusuma