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All Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Mukhibatul Hikmah
Universitas Mulawarman
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemasaran Kewirausahaan dan Inovasi Hijau Terhadap UMKM Keberlanjutan: Pendekatan Analisis SWOT dan Uji Litmus Agustinus Patabang; Poppy Alvianolita Sanistasya; Annisa Wahyuni Arsyad; Mukhibatul Hikmah
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.105139

Abstract

Penelitian ini menerapkan pemasaran kewirausahaan dan inovasi hijau sebagai landasan pengembangan strategi bisnis berkelanjutan pada Rattan Craftsman dan Shabira Farm Hidroponik Balikpapan dalam menanggapi tantangan ekonomi hijau dan kebutuhan inovasi lokal. Metode yang digunakan adalah studi kasus kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data dilakukan dengan menyusun matriks IFAS dan EFAS untuk membentuk SWOT, yang kemudian dievaluasi melalui pendekatan litmus test dan analisis USG. Hasil penelitian menunjukkan bahwa Rattan Craftsman memiliki potensi besar dalam pengembangan desain rotan berkelanjutan dengan sentuhan budaya lokal. Sementara itu, Shabira Farm Hidroponik berpeluang memperluas edukasi pertanian hijau serta menjalin kolaborasi dengan komunitas urban farming. Kedua UMKM memerlukan strategi pertumbuhan yang menekankan penguatan kekuatan internal dan pemanfaatan peluang pasar untuk mendukung keberlanjutan lingkungan. Penelitian diharapkan memberikan kontribusi praktis bagi UMKM dalam merancang strategi keberlanjutan berbasis inovasi dan kewirausahaan di era ekonomi hijau.
Anteseden Minat Berwirausaha Gen Z Di Kota Samarinda Nur Nova Latifah E.; Poppy Alvianolita Sanistasya; Fareis Althalets; Mukhibatul Hikmah
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.105109

Abstract

Tingginya angka kemiskinan di kalangan Generasi Z di Kota Samarinda menegaskan perlunya menumbuhkan minat berwirausaha sebagai solusi untuk menciptakan lapangan kerja mandiri dan berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan, lingkungan keluarga, dan resiliensi terhadap minat berwirausaha Gen Z. Metode yang digunakan adalah kuantitatif dengan pendekatan kausalitas, melibatkan 100 responden Gen Z berusia 20–28 tahun yang dipilih melalui teknik nonprobability sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi berganda linier dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa pendidikan, lingkungan keluarga, dan ketahanan secara simultan berpengaruh signifikan terhadap minat berwirausaha (F hitung = 19,537; Sig. = 0,000). Nilai koefisien determinasi sebesar 37,9% menunjukkan kontribusi variabel ketiga dalam menjelaskan minat berwirausaha, sementara pengaruhnya mempengaruhi faktor lain di luar model. Secara parsial, variabel ketiga juga berpengaruh positif dan signifikan. Dengan demikian, pendidikan yang aplikatif, dukungan keluarga, dan ketangguhan pribadi merupakan anteseden penting dalam membentuk minat berwirausaha Gen Z di Kota Samarinda.
Psychological Drivers and Daily Spending Habits: How the Latte Factor Shapes Financial and Compulsive Behavior Among Millennials Mukhibatul Hikmah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 2 (2025): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i2.2775

Abstract

This study aims to examine the influence of self-esteem and self-control on personal financial behavior and compulsive buying among millennials. Guided by Social Cognitive Learning Theory, the research explores how psychological factors shape financial habits, including the tendency toward the latte factor—small, repeated expenses that accumulate over time and impact long-term financial stability. A quantitative explanatory approach was used, involving a survey of 150 millennial respondents selected through accidental sampling. Data were analyzed using path analysis with WarpPLS.  Findings reveal that self-esteem significantly affects both self-control and personal financial behavior. Although self-esteem does not have a direct significant effect on compulsive buying, its indirect influence through self-control and financial behavior is statistically significant (β = -0.063; p < 0.001). This indicates that individuals with higher self-esteem tend to exhibit stronger self-control and healthier financial behavior, which in turn reduces the likelihood of engaging in compulsive or impulsive purchases, including recurring minor spending (latte spending).  Furthermore, self-control positively impacts personal financial behavior and negatively affects compulsive buying. Good financial behavior also significantly lowers the tendency for compulsive spending. These results highlight the importance of strengthening self-regulation and psychological awareness to prevent harmful spending habits—particularly in the digital era, where micro-spending often goes unnoticed but can significantly affect millennials’ financial well-being
THE APPLICATION OF TOTAL QUALITY MANAGEMENT IN MAINTAINING PRODUCT QUALITY TO INCREASE CONSUMER SATISFACTION AT RGB PRINTING IN SAMARINDA Nadia Aulia Putri Kustaniah; Mukhibatul Hikmah; Muhammad Zaini; Poppy Alvianolitan Sanistasya
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

The influence of globalization in today's industry has increased the level of competition between companies, making them increasingly fierce and competitive. A company's success is often measured by the quality of the products it produces. Total Quality Management (TQM) is an ongoing process that aims to achieve better quality standards in meeting customer needs. This study aims to analyze the application of Total Quality Management (TQM) in maintaining product quality and its impact on consumer satisfaction at RGB Printing in Samarinda. TQM is a management approach that focuses on overall quality improvement through continuous improvement, involvement of all members of the organization, and orientation to customer satisfaction. This study uses a qualitative method with a descriptive approach, where data is collected through interviews, observations, and documentation. The results of the study show that the implementation of TQM in RGB Printing involves strict supervision of the production process, improving the quality of raw materials, and training employees regularly. In addition, the Plan-Do-Check-Act (PDCA) method is used to ensure that each stage of production runs according to the standards that have been set. The impact of the implementation of TQM on product quality can be seen from the decrease in product defects and the improvement of mold quality. In addition, the implementation of TQM also has a positive impact on consumer satisfaction, which is reflected in the increase in the number of repeat customers and the reduction in complaints about print results. Overall, this study emphasizes that TQM strategies that are consistently applied can increase the company's competitiveness through improved product quality and more optimal customer satisfaction.
THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON PURCHASING DECISIONS FOR EMINA NATURAL PAL SERIES PRODUCTS IN SAMARINDA (Study on consumers of Emina Natural Pal Series products in Samarinda) Setya Fachtia Rusman Z.A RUSMAN AK; Mukhibatul Hikmah; Lailatul Hijrah; Poppy Alvianolita Sanistasya
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

Consumer desire for cosmetics is growing the fastest. With more and more environmental damage problems, Emina has released the Natura Pal Series, a line of cosmetics that are safe for the environment. This study wants to find out if green marketing and the way a brand is seen in Samarinda affect people's decisions to buy Emina Natural Pal Series products. Respondents to this study were given surveys as part of a quantitative way to collect data. One hundred women from Samarindabetween the ages of 17 and 25 who had bought EminaNatural Pal Series goods took part in this study. A quantitative study method was used, and data were gathered through polls. The study group was made up of Emina users in Samarinda. They were chosen through a method called "purposeful sampling." In SPSS 25, the data were put to use with the multiple linear regression test method. The study found that there is a strong link between green marketing, how people see a business, and their decision to buy.
Co-Authors Agustinus Patabang Althalets, Fareis Arsyad, Annisa Wahyuni Lailatul Hijrah Muhammad Zaini Nadia Aulia Putri Kustaniah Nur Nova Latifah E. Poppy Alvianolita Sanistasya Poppy Alvianolitan Sanistasya Setya Fachtia Rusman Z.A RUSMAN AK