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All Journal Ecobankers : Journal of Economy and Banking IRSYADUNA: Jurnal Kemahasiswaan
Ahmad Khoirudin
Universitas Islam Negeri Siber Syekh Nurjati Cirebon, Indonesia
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Peran Perguruan Tinggi dalam Membentuk Generasi Moderat: Pentingnya Moderasi Beragama bagi Mahasiswa Jefik Zulfikar Hafizd; Mohamad Rana; Edy Setyawan; Akhmad Shodikin; Ahmad Khoirudin; Tsulis Affah Muntajah; Nurul Ilaina
Irsyaduna: Jurnal Studi Kemahasiswaaan Vol. 5 No. 1 (2025): April
Publisher : LP3M IAI Al Urwatul Wutsqo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/irsyaduna.v5i1.1811

Abstract

This study explores the role of higher education institutions in shaping a moderate generation through the internalization of religious moderation values within academic environments. The focus is on the Faculty of Sharia at UIN Siber Syekh Nurjati Cirebon, which implements strategic approaches through an integrative curriculum, participatory teaching methods, and value-based student activities. This research adopts a descriptive qualitative approach using observations and interviews with lecturers teaching courses related to religious moderation. The findings reveal that values such as tolerance, justice, and balance are conveyed through the integration of moderation content in Islamic studies courses, the use of relevant case studies, and open classroom discussions. Students are also engaged in interfaith programs and community service projects that allow them to apply these values in real-life contexts. The study concludes that higher education plays a strategic role in shaping inclusive and tolerant student character. A holistic curriculum and an open academic environment are effective in fostering a moderate generation in a pluralistic society
Analysis of Marketing Strategies for Hajj Savings Products Based on Sharia Principles at Bank Muamalat Jefik Zulfikar Hafizd; Aenuliya Aenuliya; Abdul Fatakh; Ahmad Khoirudin
Ecobankers : Journal of Economy and Banking Vol. 7 No. 2 (2026): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study examines the implementation of marketing strategies for the Tabungan iB Hijrah Haji product at Bank Muamalat Sumber Branch, which is based on Sharia principles. The study was motivated by the increasing competition among Islamic banks offering Hajj savings products and the need to develop strategies that are both competitive and compliant with Islamic values. Using a qualitative descriptive method with a case study approach, this research collected data through field observation, in-depth interviews with branch managers, marketing officers, and customers, as well as documentation such as reports and archives. Data were analyzed using three stages: data reduction, data presentation, and verification to ensure validity and accuracy of the findings. The findings reveal that Bank Muamalat Sumber Branch implements a holistic marketing strategy that integrates educational, spiritual, and digital approaches. Collaboration with religious institutions such as KBIHU, the Ministry of Religious Affairs, and BPKH strengthens customer trust. At the same time, digital promotion through social media, the official website, and live interaction platforms effectively reaches broader audiences. Key product features—such as low initial deposits, no administrative fees, and simple account-opening procedures—encourage customer satisfaction and foster strong word-of-mouth promotion. The application of Sharia principles in marketing practices reflects ethical integrity through the avoidance of gharar (uncertainty), maysir (speculation), and riba (usury). Transparency, fairness, and honest communication serve as the foundation of the bank’s service ethics, aligning business objectives with spiritual values. This synergy between Sharia compliance and strategic innovation reinforces Bank Muamalat’s position as a trusted Islamic financial institution. It demonstrates that ethical, faith-based marketing can drive sustainable growth and customer loyalty..
Co-Authors Abdul Fatakh Aenuliya Aenuliya Edy Setyawan Jefik Zulfikar Hafizd Mohamad Rana Nurul Ilaina Shodikin, Akhmad Tsulis Affah Muntajah