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All Journal Heuristic Journal of Innovative and Creativity Jurnal Social Society Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Osep Hijuzaman
Sekolah Tinggi Teknologi Wastukancana Purwakarta
Humanities Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Pengendalian Kualitas Untuk Mengurangi Produk Cacat Dengan Mengunakan Metode PDCA Di CV. Central Pom Mini Purwakarta Abdul Rahman Shifa Shifa; Yayan Heru Haerudin; Osep Hijuzaman
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2184

Abstract

CV Central Pom Mini merupakan perusahaan industri yang memproduksi pom mini namun beberapa bulan terakhir banyak sekali produk yang kurang dari standar perusahaan yang mengakibatkan produk cacat. Dengan hal itu CV. Central Pom Mini menerapkan metode pendekatan PDCA (Plan, Do, Check, Action) yang merupakan metode sederhana namun sangat efektif untuk mengurang kecacatan pada produk pom mini. Jenis kecacatan produk antara lain seperti pintu miring, kaca pecah dan bodi retak yang berdampak pada biaya reture dan penurunan efisiensi produksi. Penelitian dilakukan melalui observasi lapangan, pengumpulan data kecacatan dan analisis mengunakan alat kualitas (check sheet, diagram pareto, fishbone diagram, histogram, flowchart, 5W1H dan Peta kendali p). Hasil penelitian bahwa metode PDCA mampu membantu perusahaan dalam mengidentifikasi akar penyebab cacat, serta memberikan solusi perbaikan untuk meminimal kan tingkat kecacatan dan meninkatkan kualitas produk.
Multivariate Factor Analysis on The Influence Of Women's Leadership On MSME Business Success Fahrizal Gema Akbar; Hardi Elfandi; Rian Setiawan; Osep Hijuzaman
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3764

Abstract

Women’s leadership has gained increasing attention as a strategic factor in enhancing business performance; however, comprehensive empirical evidence in Indonesia remains limited. This study aims to examine the influence of women’s leadership on business success in Indonesia using a multivariate approach. Specifically, it identifies the leadership styles that most strongly contribute to key business performance indicators, including revenue growth, operational efficiency, and business sustainability. In addition, this study investigates the mediating roles of innovation, decision-making quality, team communication, and employee motivation, as well as the moderating effects of access to capital, organizational culture, digital literacy, and business networks on the relationship between women’s leadership and business success. This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) based on data collected from women-led enterprises across various business sectors and firm sizes in Indonesia. The results indicate that women’s leadership has a significant direct effect on organizational performance, while its effect on business success is mainly indirect through innovation capability, effective decision-making, and strong team communication and motivation. Furthermore, access to capital, supportive organizational culture, and digital literacy strengthen the impact of women’s leadership on business outcomes, with variations observed across sectors and company sizes. The study concludes that the effectiveness of women’s leadership in driving business success is strongly shaped by organizational mechanisms and contextual business environments.
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Konsumen di Toko Boysdontcry dengan Menggunakan Metode Structural Equation Modelling (SEM) Deo Baghus Tedyarto; Osep Hijuzaman; Farliana Sutartiah
Journal Social Society Vol. 5 No. 2 (2025): Juli - Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.2.2025.913

Abstract

Urgensi dari penelitian ini adalah untuk memahami sejauh mana kualitas pelayanan dan kualitas produk memengaruhi kepuasan konsumen dalam industri ritel fesyen yang sangat kompetitif. Dalam penelitian ini toko Boysdontcry yang menjadi objek penelitian karena bersaing di pasar yang menuntut keunggulan dalam layanan dan produk untuk mempertahankan loyalitas pelanggan. Kualitas layanan dan mutu produk merupakan dua faktor kunci yang diyakini berperan penting dalam menciptakan pengalaman belanja yang memuaskan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modelling (SEM) berbasis perangkat lunak SmartPLS 3. Instrumen penelitian berupa kuesioner tertutup dengan skala Likert yang mengukur variabel kualitas pelayanan, kualitas produk, dan kepuasan konsumen. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner secara langsung dan daring kepada responden, yaitu pelanggan yang pernah berbelanja di Boysdontcry dalam tiga bulan terakhir. Jumlah sampel penelitian adalah sebanyak 229 orang, yang dipilih melalui teknik purposive sampling. Data yang diperoleh dianalisis menggunakan SEM-PLS (Partial Least Square) untuk menguji hubungan antarvariabel dan melihat pengaruh kualitas pelayanan serta kualitas produk terhadap kepuasan konsumen. Hasil penelitian menunjukkan bahwa baik kualitas pelayanan maupun kualitas produk memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen. Temuan ini menegaskan bahwa peningkatan kualitas pelayanan serta kualitas produk secara simultan dapat memperkuat kepuasan pelanggan. Implikasi dari penelitian ini diharapkan dapat menjadi masukan strategis bagi manajemen Boysdontcry dalam merumuskan kebijakan peningkatan mutu layanan dan produk. Dengan demikian, toko dapat mempertahankan pelanggan lama sekaligus menarik pelanggan baru, yang pada akhirnya akan mendukung keberlanjutan dan pertumbuhan bisnis di tengah persaingan pasar fesyen yang ketat.
The Influence of Experiential Marketing, Brand Image, and Social Value on Customer Loyalty Mediated by Customer Satisfaction of Nike Shoes in Indonesia Dhea Amila Sholihat; Osep Hijuzaman; Rikzan Bachrul Ulum
Heuristic Vol 23, No 2 (2026) (in progress)
Publisher : Fakultas Teknik Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/heuristic.v23i2.133808

Abstract

The footwear industry in Indonesia is experiencing rapid growth, triggering intense competition among global brands. In this competitive landscape, maintaining customer loyalty requires more than just functional product benefits; thus, understanding the psychological and social drivers behind consumer retention is crucial for strategic management. This study aims to analyze the influence of experiential marketing, brand image, and social value on customer loyalty, with customer satisfaction acting as a mediating variable among Nike consumers in Indonesia. Utilizing a quantitative approach, data were collected from 120 respondents via an online questionnaire using purposive sampling and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) through SmartPLS 4. The empirical findings reveal that experiential marketing, brand image, and social value significantly and positively influence customer satisfaction and directly affect customer loyalty. Furthermore, customer satisfaction serves as a significant mediating variable bridging all independent variables to loyalty. The structural model demonstrates moderate predictive power, accounting for 72.2% of the variance in customer loyalty. Theoretically, this study enriches consumer behavior literature by integrating social value into the footwear industry. Practically, within the scope of Industrial Engineering and Management, these insights serve as a strategic reference for product design and marketing divisions to enhance sensory experiences, sustain premium positioning, and leverage social prestige to secure long-term consumer retention.
Co-Authors Abdul Rahman Shifa Shifa Deo Baghus Tedyarto Dhea Amila Sholihat Fahrizal Gema Akbar Farliana Sutartiah Hardi Elfandi Rian Setiawan Rikzan Bachrul Ulum Yayan Heru Haerudin