Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Adimas : Jurnal Pengabdian Kepada Masyarakat Journal of Innovative and Creativity
Sabda Aji Kurniawan
Universitas Pattimura
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimalisasi Bisnis Wirausaha Muda Melalui Sinergitas Pemasaran, Keuangan, dan SDM Novalien C Lewaherilla; Restia Christianty; Merry M Pelupessy; Nurul Maghfirah; Semuel Souhoka; Sabda Aji Kurniawan; Johanis Hiariey
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4456

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas wirausaha muda melalui sinergitas antara aspek pemasaran, keuangan, dan sumber daya manusia (SDM). Metode yang digunakan adalah pendekatan partisipatif dan aplikatif melalui tahapan identifikasi masalah, pelatihan, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan signifikan pada kemampuan peserta dalam penerapan strategi pemasaran digital, pencatatan keuangan sederhana, dan pengelolaan SDM berbasis tim. Peserta mampu menerapkan hasil pelatihan ke dalam praktik usaha, yang berdampak pada peningkatan efisiensi dan kinerja bisnis. Selain itu, terbentuknya komunitas wirausaha muda binaan menjadi langkah strategis untuk memperkuat jejaring dan keberlanjutan program.
STRATEGI VISUALISASI PRODUK UNTUK UMKM NAIK KELAS: PELATIHAN FOTO PRODUK DAN PACKAGING PADA KELOMPOK PEMBERDAYAAN PEREMPUAN DESA BENDOSARI Sabda Aji Kurniawan; Martha Racwel Patty; Indari Umayah
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 10 No 1 (2026): Maret 2026
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adimas.v10i1.12478

Abstract

This community service program (PKM) aims to enhance the competitiveness of women-led MSMEs in Bendosari Village through visual strategies focusing on product photography and packaging design. The program was implemented using a participatory approach through three main stages: preparation, implementation, and evaluation. During the preparation stage, the PKM team collaborated with local partners to develop training materials on product photography using smartphones and packaging design with Canva, a user-friendly graphic design application. The implementation stage consisted of two sessions: the first (March 18, 2025) delivered hybrid-based socialization and basic training, while the second (March 25, 2025) focused on hands-on workshops. Participants completed a pre-test prior to training and underwent evaluations at the end of the program. The results indicate significant improvements, with participants’ understanding of the importance of product photos rising from 55% to 86%, photography skills from 48% to 85%, technical abilities in lighting and background setup from 45% to 76%, packaging design skills from 50% to 78%, and self-confidence from 52% to 88%. These findings confirm that practice-oriented methods, interactive discussions, and product-based evaluations effectively improve knowledge, technical skills, and confidence among MSME actors. Furthermore, the program provides opportunities for future development through continued assistance in digital marketing to ensure long-term sustainability and competitiveness.
Co-Authors Indari Umayah Johanis Hiariey Martha Racwel Patty Merry M Pelupessy Novalien C Lewaherilla Nurul Maghfirah Restia Christianty Semuel Souhoka