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All Journal Golden Ratio of Mapping Idea and Literature Format Journal of Innovative and Creativity
Ajietama Imam Wiyoga
Universitas Muhammadiyah Karanganyar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Persepsi Karyawan Lokal Mengenai Dampak Cultural Intelligence Ekspatriat Terhadap Knowledge Transfer Pada Perusahaan Di Soloraya Ihsyan Kolefiyan; Ajietama Imam Wiyoga; Lutfiah Pratiwi Hasanah; Indra Pratama; Muhammad Yusuf Ariyadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4470

Abstract

Penelitian ini memiliki tujuan untuk menyelidiki pandangan karyawan lokal mengenai Cultural Intelligence (CQ) ekspatriat serta dampaknya terhadap keberhasilan Knowledge Transfer di perusahaan yang berada di Soloraya. Tantangan muncul akibat adanya perbedaan dalam budaya, bahasa, serta cara berkomunikasi yang sering kali menghalangi interaksi antara ekspatriat dengan karyawan lokal. Metode yang dipakai dalam penelitian ini adalah kuantitatif dengan desain survei. Sampel yang digunakan terdiri dari 122responden karyawan lokal yang pernah berinteraksi langsung dengan ekspatriat. Alat ukur penelitian berupa kuesioner yang didasarkan pada skala Likert lima poin, dan analisis data dilakukan dengan teknik Partial Least Square Structural Equation Modeling (PLS-SEM). Temuan penelitian menunjukkan bahwa Cultural Intelligence memiliki dampak signifikan terhadap Knowledge Transfer, baik secara langsung maupun tidak langsung melalui Cross-Cultural Communication sebagai mediator. Semua indikator menunjukkan nilai loading factor > 0,70, Cronbach’s Alpha > 0,70, dan AVE > 0,50, sehingga alat ukur penelitian dinyatakan valid dan dapat diandalkan. Hasil ini menegaskan bahwa semakin baik pemahaman dan adaptasi ekspatriat terhadap budaya lokal, semakin efisien pula proses Knowledge Transfer yang berlangsung. Oleh karena itu, CQ berperan penting dalam meningkatkan efektivitas interaksi antar budaya di perusahaan multinasional.
The Effect of Influencer Marketing on Purchase Intention: The Mediating Role of Influencer Credibility among Instagram and TikTok Users in Solo Raya Ajietama Imam Wiyoga; Imfrianti Augtiah
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2016

Abstract

The rapid growth of social media platforms has led firms to increasingly adopt influencer marketing as a strategic digital marketing approach to shape consumer behavior. This study aims to empirically investigate the influence of influencer characteristics namely expertise, trustworthiness, likability, information quality, and entertainment value on consumers’ purchase intention, with influencer credibility serving as a mediating variable. A quantitative research approach was employed using a survey method. Data were collected through an online questionnaire administered to 286 active Instagram and TikTok users in the Solo Raya region, Indonesia. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine the proposed research model and hypothesized relationships. The results reveal that all examined influencer characteristics have a positive and significant effect on influencer credibility. Moreover, influencer credibility is found to positively and significantly influence consumers’ purchase intention. The mediation analysis further confirms that influencer credibility plays a significant mediating role in the relationship between influencer characteristics and purchase intention. These findings highlight the crucial role of influencer credibility in strengthening the effectiveness of social media–based marketing strategies, particularly in driving consumers’ purchase intentions.
Co-Authors Ihsyan kolefiyan Imfrianti Augtiah Indra Pratama Lutfiah Pratiwi Hasanah Muhammad Yusuf Ariyadi