Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Pendidikan
Kurniawati, Sasqia Dwi
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
HOW PRINCIPAL BRANDING SHAPES INSTITUTIONAL REPUTATION: INSIGHTS FROM SMPN 1 MEGALUH Kurniawati, Sasqia Dwi; Ashoumi, Hilyah; Hidayatulloh, M Kris Yuan; Akbar, Irwan Ahmad
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1206

Abstract

This study aims to describe the role of school principal branding in enhancing institutional image at SMPN 1 Megaluh through a descriptive qualitative approach, the descriptive qualitative approach is intended to describe the findings obtained after the research. This research method is carried out in depth through interviews with several sources, observations, and documentation. The findings reveal that the principal acts as a leader, motivator, innovator, and facilitator who actively develops a branding strategy rooted in local character, such as the use of the school logo and the slogan “SEMANGKA” (Spirit of Learning and Creating), professional utilization of social media, and empowerment of teachers, students, and the community in implementing agrarian-based school programs. This strategy not only strengthens the school’s identity but also increases public trust, as evidenced by parent involvement, growing digital presence, and the emergence of a positive perception regarding the school’s educational quality. The research matrix indicates a significant positive impact on the formation of a strong and authentic institutional image, achieved through the integration of branding into all managerial and learning aspects of the school.
Co-Authors Hidayatulloh, M Kris Yuan Hilyah Ashoumi Irwan Ahmad Akbar