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All Journal Jurnal Manajemen Pendidikan AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM
Alamsyahbani, Alamsyahbani
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Education

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STRATEGI DAN KEGIATAN HUMAS DALAM MENINGKATKAN CITRA MADRASAH Alamsyahbani, Alamsyahbani; Christiyanto, Tedy; Masriyani, Riza Febri; Zasyiva, Fridila; Fadilah, Husni
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1628

Abstract

This study aims to describe the public relations strategies and activities implemented at MAN 2 Kota Jambi in building a positive and professional image of the educational institution. The approach used is descriptive qualitative with data collection techniques through interviews, observation, and documentation of public relations activities. The research findings indicate that the role of public relations is not limited to publishing and documenting school activities but also includes a strategic role in bridging communication between the school and the public, particularly parents and the community. The public communication strategies implemented include the use of digital platforms such as websites, Instagram, Facebook, YouTube, TikTok, and plans to launch a podcast. Additionally, public relations applies strict information selection principles before publication to maintain the institution's credibility and image. The digital innovations developed demonstrate the adaptability of public relations in addressing communication challenges in the information technology era. This study emphasizes that effective and responsive public relations is a key factor in building the reputation of an inclusive and trustworthy educational institution.
Evaluating the Excellent Class Program Using the CIPP Model: Enhacing Islamic Education Quality in the Era of Global Transformation Alamsyahbani, Alamsyahbani; Risnita, Risnita; Istofa, Dian Nisa
JURNAL AL-TANZIM Vol 10, No 1 (2026)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v10i1.13182

Abstract

This study aims to analyze Islamic education management, specifically the effectiveness of the management of the excellent class program in a state madrasah, using the CIPP (Context, Input, Process, Product) Model as an evaluation framework. A qualitative descriptive approach was used to gain a comprehensive understanding of the program’s planning, implementation, and outcomes in improving the quality of Islamic education. Data were collected through interviews, observations, and documentation, then analyzed using the Miles and Huberman interactive analysis model. The results indicate that the excellent class program, implemented for 2 years, aims to respond to the demands of globalization by integrating the national and Cambridge curricula. Program implementation is supported by qualified human resources, structured curriculum planning, and the institution’s commitment to quality improvement. However, the evaluation also identified several areas for improvement, such as consistency in program implementation, optimization of learning facilities, and systematic monitoring of academic processes. The learning program is implemented through extracurricular, co-curricular, and intracurricular activities that strengthen students’ academic competencies and Islamic character. Overall, this study provides evaluative insights into the management of the excellent class program in a state madrasah and recommends strengthening sustainable quality management.
Co-Authors Christiyanto, Tedy Fadilah, Husni ISTOFA, DIAN NISA Masriyani, Riza Febri Risnita Risnita Zasyiva, Fridila