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All Journal Jurnal Abdimas Ekonomi Terapan Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Muhammad Hilmi Labibunnajah
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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Pelatihan Strategi Neuromarketing Digital Berbasis Nilai-Nilai Etika Islam untuk Meningkatkan Kepercayaan Konsumen Muhammad Hilmi Labibunnajah; Septian Dwi Cahyo; Rizky Wibowo
Jurnal AbdiMas Ekonomi Terapan Vol. 4 No. 1 (2026): JURNAL ABDIMAS EKONOMI TERAPAN
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/879dbn94

Abstract

Dosen dan Tenaga Kependidikan di Universitas Selamat Sri memiliki peran strategis dalam mendukung komunikasi institusi, publikasi akademik, dan layanan profesional di era digital. Namun, sebagian Dosen dan Tenaga Kependidikan belum memanfaatkan media digital secara optimal serta masih memiliki keterbatasan pemahaman mengenai strategi komunikasi digital, konsep neuromarketing, dan penerapan nilai-nilai etika Islam. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan peserta mengenai strategi neuromarketing digital berbasis nilai-nilai etika Islam dalam mendukung komunikasi profesional dan membangun kepercayaan audiens. Metode pelaksanaan yang digunakan adalah pelatihan melalui penyampaian materi, diskusi, dan praktik langsung dalam pembuatan konten komunikasi digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai strategi komunikasi digital, konsep neuromarketing, serta penerapan nilai-nilai etika Islam seperti kejujuran, amanah, dan transparansi. Peserta juga mampu memahami dan mempraktikkan strategi komunikasi digital sederhana untuk meningkatkan kredibilitas dan kepercayaan audiens. Kegiatan ini memberikan kontribusi dalam meningkatkan kompetensi digital dan profesionalisme Dosen dan Tenaga Kependidikan di era digital.
Pelatihan dan Pendampingan Penyusunan Business Model Canvas sebagai Strategi Penguatan Pemasaran dan Pengembangan Usaha UMKM Septian Dwi Cahyo; Muhammad Hilmi Labibunnajah; Kuwatno Kuwatno; Eka Kurnia Patmasari; Sherli Junianingrum; Imtiyaz Farras Mufidah
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 3 No. 3 (2026): Juli : Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v3i3.3338

Abstract

Students as prospective entrepreneurs need the ability to design structured business models to support marketing enhancement and business development. However, many students with business ideas still lack the skills to identify target markets, formulate value propositions, and develop effective marketing strategies. This community service program aimed to improve students’ understanding and skills in developing a Business Model Canvas (BMC) as a strategy for strengthening marketing and business development. The program involved 55 students from the Faculty of Economics and Business at Universitas Selamat Sri, consisting of 44 Management students and 11 Accounting students. The methods employed included participatory training and mentoring in the preparation of the nine elements of the Business Model Canvas. The results showed that participants were able to develop more systematic business models, understand the interrelationships among business elements, identify target markets, and design marketing strategies aligned with their business ideas. Furthermore, the program enhanced entrepreneurial knowledge, awareness of business planning, and the ability to develop business ventures more effectively. Therefore, Business Model Canvas training and mentoring proved effective in strengthening students’ entrepreneurial capacity.
Co-Authors Eka Kurnia Patmasari Imtiyaz Farras Mufidah Kuwatno Kuwatno Rizky Wibowo SEPTIAN DWI CAHYO Sherli Junianingrum