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All Journal Indonesian Economic Review Jurnal Abdimas Ekonomi Terapan
Muhammad Hilmi Labibunnajah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pelatihan Strategi Neuromarketing Digital Berbasis Nilai-Nilai Etika Islam untuk Meningkatkan Kepercayaan Konsumen Muhammad Hilmi Labibunnajah; Septian Dwi Cahyo; Rizky Wibowo
Jurnal AbdiMas Ekonomi Terapan Vol. 4 No. 1 (2026): JURNAL ABDIMAS EKONOMI TERAPAN
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/879dbn94

Abstract

Dosen dan Tenaga Kependidikan di Universitas Selamat Sri memiliki peran strategis dalam mendukung komunikasi institusi, publikasi akademik, dan layanan profesional di era digital. Namun, sebagian Dosen dan Tenaga Kependidikan belum memanfaatkan media digital secara optimal serta masih memiliki keterbatasan pemahaman mengenai strategi komunikasi digital, konsep neuromarketing, dan penerapan nilai-nilai etika Islam. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan peserta mengenai strategi neuromarketing digital berbasis nilai-nilai etika Islam dalam mendukung komunikasi profesional dan membangun kepercayaan audiens. Metode pelaksanaan yang digunakan adalah pelatihan melalui penyampaian materi, diskusi, dan praktik langsung dalam pembuatan konten komunikasi digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai strategi komunikasi digital, konsep neuromarketing, serta penerapan nilai-nilai etika Islam seperti kejujuran, amanah, dan transparansi. Peserta juga mampu memahami dan mempraktikkan strategi komunikasi digital sederhana untuk meningkatkan kredibilitas dan kepercayaan audiens. Kegiatan ini memberikan kontribusi dalam meningkatkan kompetensi digital dan profesionalisme Dosen dan Tenaga Kependidikan di era digital.
Consumer Evaluation of Digital Health Information Credibility in Online Consultation Decision-Making Muhammad Hilmi Labibunnajah; Yusuf Kusuma Dewa; Nanda Adi Utami
Indonesian Economic Review Vol. 6 No. 1 (2026): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v6i1.87

Abstract

The rapid​ development of digital technology has led people to increasingly rely on the internet as an initial source of health information before making medical decisions. However, the varying quality of digital health information requires consumers to evaluate its credibility before using it as a basis for decision-making, including decisions to use online health consultation services. This study aims to understand how consumers evaluate the credibility of digital health information and how this evaluation process influences their decisions to use telemedicine services. This research employed a qualitative approach with a phenomenological perspective. Data were collected through in- depth interviews with participants who had searched for health information online and had experience using online medical consultation services. Participants were selected purposively, and the number of participants was determined based on the principle of data saturation. The data were analyzed using thematic analysis to identify patterns of experience and meaning constructed by participants when assessing information credibility. The findings reveal that credibility evaluation is a complex and contextual process influenced by personal experiences and emotional conditions. Consumers assess credibility based on source authority, consistency of information across sources, and prior usage experiences. Emotions such as anxiety also shape how individuals interpret information. Information perceived as credible increases confidence and reduced perceived risk, thereby encouraging the decision to use online consultation services. conversely, information perceived as less credible leads to confusion and delays in decision-making. These findings highlights that the credibility of digital health information serves as a psychological foundation for building trust in telemedicine services.
Co-Authors Nanda Adi Utami Rizky Wibowo SEPTIAN DWI CAHYO Yusuf Kusuma Dewa