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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Motivasi Pendidikan Dan Bahasa
Kevin Gunawan
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Education Languange, Linguistic, Communication & Media Other

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PEMANFAATAN INSTAGRAM SEBAGAI STRATEGI DIGITAL MARKETING RUMAH SAKIT Kristin, Jeanny; Kevin Gunawan; Lana Asfaradilla; Magdalena Merry Sinaulan; Melvyanti Nur Fauziah; Acep Rohendi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8871

Abstract

The development of digital technology has driven significant changes in hospital marketing strategies, particularly through the utilization of social media. Instagram, as a visual and interactive platform, has become one of the media widely used by hospitals to build their image, convey service information, and communicate with the public. This study aims to comprehensively analyze the use of Instagram as a digital marketing strategy for hospitals and its impact on branding, user engagement, patient experience, relationship quality, as well as patient interest and visitation decisions. The research method employed is a literature review with a qualitative approach, analyzing national and international journal articles and scientific proceedings published from 2022 to 2025. Data analysis was conducted through thematic synthesis of relevant research findings. The results of the study indicate that consistent and professional use of Instagram positively contributes to increasing brand awareness, building the hospital's image and credibility, strengthening interactivity and engagement, and shaping patient experiences that impact long-term relationship quality. Furthermore, Instagram also influences patient interest and visitation decisions, including within the context of the national health insurance system. However, the effectiveness of this strategy still faces challenges such as human resource limitations, a lack of data analytics-based evaluation, and inconsistency in content management. This study is expected to serve as a reference for hospital management in designing more effective, well-planned, and patient-needs-oriented digital marketing strategies.
Model Internalisasi Nilai-Nilai Islam dalam Pendidikan untuk Meningkatkan Karakter Religius Siswa Kevin Gunawan; Driyan Hidayat; Sigit Kamseno; Sendi Budiargo Pratama; Ismail Mubarok; Dede Nur Zaman
Jurnal Motivasi Pendidikan dan Bahasa Vol. 4 No. 2 (2026): Jurnal Motivasi Pendidikan dan Bahasa
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpb-widyakarya.v4i2.6335

Abstract

This research aims to formulate an effective model of internalization of Islamic values in improving the religious character of students in aliyah madrasas. The methodology used is descriptive qualitative with observation and document analysis techniques. The results of the study show that the main values that are internalized include aqidah, worship, and morals as a tangible manifestation of religious behavior. From these findings, this study produced the TITI Model (Transformation, Interaction, Transinternalization, and Integration) as a systematic and sustainable value internalization stage. This model has been proven to be able to significantly improve aspects of knowledge, worship practices, spiritual experiences, and social behavior of students. Internalization of values is carried out through a holistic approach that involves teacher examples, a conducive school culture, and family involvement. Thus, the TITI Model makes a theoretical contribution to the development of the concept of character education based on Islamic values, as well as a practical contribution to madrasas in designing strategies for fostering students' religiosity. This research confirms that the effective internalization of Islamic values is not only oriented to the cognitive aspect, but also emphasizes spiritual experiences and social behavior as the foundation for the formation of religious character of the younger generation.
Co-Authors Acep Rohendi Dede Nur Zaman Driyan Hidayat Ismail Mubarok Kristin, Jeanny Lana Asfaradilla Magdalena Merry Sinaulan Melvyanti Nur Fauziah Sendi Budiargo Pratama Sigit Kamseno