Kusmawan, Jihan Azmi
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The Analysis of Speech Acts in Comments on Cinta Kuya’s Instagram Post: Literacy-Shaming as a Form of Cyberbullying Kusmawan, Jihan Azmi; Iskandar, Geubrina Ramadhani; Ginary, Intan Putri; Chairunnisa, Chairunnisa; Putri, Dian Marisha
Linguistics and ELT Journal Vol 13, No 2 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/leltj.v13i2.36496

Abstract

This study examines the linguistic phenomenon of literacy shaming as a form of cyberbullying within the Indonesian digital landscape, specifically focusing on the comment section of Cinta Kuya’s Instagram post regarding the looting of her house. While previous studies on speech acts have extensively covered educational and political discourse, there remains a significant gap in understanding how English proficiency is leveraged as a status symbol to facilitate moral judgment and social domination in Indonesia's cyberspace. This research aims to identify the types and pragmatic functions of illocutionary acts that constitute literacy shaming and to explain how these acts reproduce social hierarchies. Using a descriptive qualitative method grounded in Searle’s Speech Act Theory, the researchers analyzed a purposive sample of 30 high-engagement comments categorized into themes of intellectuality, family background, and animal welfare. The results demonstrate that expressive acts are the most dominant (11 data points), frequently utilizing sarcasm and insults to attack the victim's intelligence. This is followed by declarative acts (8 data points) which construct negative social realities, and assertive acts (5 data points) that frame subjective assessments as facts. This study contributes academically by expanding the application of Pragmatics into Cyber Discourse, highlighting how language functions not merely for communication but as a tool for social control and psychological aggression. The findings emphasize the urgent need for digital literacy and empathy to mitigate the harmful impacts of linguistic-based bullying in online public spaces.
Tales More Than Just a Game: Dissecting Roblox as a Popular Culture and Digital Social Transformation Kusmawan, Jihan Azmi; Arifah, Dinillah; Chitra, Bima Prana
LingPoet: Journal of Linguistics and Literary Research Vol. 7 No. 1 (2026): LingPoet: Journal of Linguistics and Literary Research
Publisher : Talenta Publisher

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Abstract

This paper explores Roblox as a significant phenomenon within contemporary popular culture, focusing on its widespread influence among Generation Z and Alpha. Roblox is not merely a gaming platform but an expansive digital ecosystem that integrates creativity, social interaction, and economic activity. The study discusses four main factors that illustrate Roblox's role in popular culture: addiction and its cognitive consequences often described as ‘brainrot’, the rise of digital consumerism fueled by the Robux virtual currency, the emergence of cyberculture through customizable avatars that sometimes exhibit inappropriate content, and Roblox's function as a "third place" replacement for offline social spaces. By analyzing these factors, the paper reveals the complex socio- cultural dynamics of Roblox and underscores the urgency of critical digital literacy, content regulation, and balanced digital engagement. This research contributes to understanding how digital platforms redefine cultural participation and social interaction in the digital age.