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All Journal JSAI (Journal Scientific and Applied Informatics) Management Studies and Entrepreneurship Journal (MSEJ)
Makmun ZA
Institut Teknologi dan Bisnis Bina Sarana Global
Computer Science & IT Decision Sciences, Operations Research & Management

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Pengaruh Citra Merek, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepercayaan Pengguna Aplikasi Emos Pada Apotek Di Tangerang Raya Afrizal Afrizal; Ken Sabardiman; Agus Sumarna; Abdur Rochman; Makmun ZA; Abdul Khoir; Suyatno Suyatno
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.10387

Abstract

Perkembangan teknologi digital telah mendorong transformasi dalam berbagai sektor industri, termasuk sektor distribusi farmasi. Salah satu bentuk inovasi dalam penelitian ini adalah aplikasi EMOS. Penelitian ini merupakan penelitian kuantitatif, menggunakan data primer melalui penyebaran kuesioner terhadap 235 responden dengan teknik purposive sampling. Pengolahan data menggunakan software komputer yaitu SPSS versi 22. Hasil penelitian secara parsial, ketiga variabel independen berpengaruh positif dan signifikan terhadap kepuasan pengguna. Variabel citra merek memiliki koefisien (B = 0,158; t = 2,902; Sig. = 0,004), kualitas produk memiliki pengaruh paling kuat (B = 0,417; t = 6,770; Sig. = 0,000), dan kualitas pelayanan juga berpengaruh signifikan (B = 0,407; t = 6,058; Sig. = 0,000). Dengan demikian, dapat disimpulkan bahwa semakin baik citra merek, kualitas produk, dan kualitas pelayanan, maka semakin tinggi tingkat kepuasan pengguna aplikasi EMOS pada apotek di Tangerang Raya.
Analisis Perbandingan Sistem Bengkel Berbasis Dekstop dan Web Menggunakan Metode User Acceptance Testing Muhammad Surya Affandi; Rudi Setiyanto; Makmun ZA
JSAI (Journal Scientific and Applied Informatics) Vol 8 No 2 (2025): Juni
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v8i2.8416

Abstract

This study aims to compare desktop-based and web-based workshop information systems at PT. Motoreko Mobilindo using the User Acceptance Testing (UAT) method. The evaluation was conducted based on five key indicators: ease of use, access speed, reliability, security, and user satisfaction. Data were collected through questionnaires filled out by active users who had experience with both systems. The results show that the desktop system excels in terms of access speed (96%), reliability (97%), and security (99%). Meanwhile, the web system outperforms in ease of use (97%) and user satisfaction (96%). These findings indicate that although the desktop system has more stable technical performance, the web system is more widely accepted by users due to its convenience and flexibility. This study recommends a hybrid approach as a strategic solution, by maintaining the technical strengths of the desktop system while integrating the accessibility benefits of the web system. Thus, the company can develop a balanced, adaptive information system that aligns with the needs of digital transformation.
Co-Authors Abdul Khoir Abdur Rochman Afrizal Afrizal Agus Sumarna Ken Sabardiman Muhammad Surya Affandi Rudi Setiyanto Suyatno Suyatno