Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal Interdisciplinary Explorations in Research Journal (IERJ)
Yakin, Rahmat Aji Nur
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Religion Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence Of Social Interaction On Tiktok Shop Purchasing Decisions Sumantyo, Franciscus Dwikotjo Sri; Hussaen, Saddam; Setyawan, Aditya Chandra; Hamdiah, Hamdiah; Yakin, Rahmat Aji Nur
Interdisciplinary Explorations in Research Journal Vol. 4 No. 1 (2026)
Publisher : PT. Sharia Journal and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ierj.v4i1.1723

Abstract

This study aims to analyze the influence of social interaction on purchasing decisions on the TikTok Shop platform. In the era of social commerce, the shift from transactional to interactional shopping experiences has redefined consumer behavior. Through the lens of Social Cognitive Theory and the concept of "shoppertainment," this research investigates how real-time engagement, peer recommendations, and influencer interactions shape consumer trust and urgency. The findings suggest that social interaction manifested through live streaming comments, likes, and shares acts as a catalyst that significantly reduces the consumer's decision-making journey. This abstract highlights the importance of two-way communication in modern digital marketing.
Co-Authors Hamdiah Hamdiah Saddam Hussaen Setyawan, Aditya Chandra Sumantyo, Franciscus Dwikotjo Sri